In this episode of The Modern Hairstylist Podcast, host Hunter Donia and guest Jodie Brown break down the newest Instagram features and call out which ones hairstylists should actually care about. Instead of chasing every shiny update, they walk through a smash or pass style rundown so you know which tools can genuinely help you get booked and which ones you can ignore without guilt. 

Whether you feel like Instagram changes every time you open the app or you just want a simple plan for using new features with intention, this episode shows you how to plug the right tools into the marketing you are already doing. You will learn how to use reposts, broadcast channels, close friends, notes, trial reels and more to nurture clients, fill gaps, and keep your page working for you instead of overwhelming you. 

Key Takeaways:

📣 Reposts that actually grow your reach
Learn how reposts function as a feed version of story shares and why creating highly shareable content matters more than begging people to repost you.

📢 Broadcast channels and close friends for clients and leads
Turn broadcast channels into a client only space where you can quietly fill last minute openings and share updates, and use close friends to stay top of mind with warm leads who are not quite clients yet.

💬 Notes that spark curiosity and engagement
Use short, hook style notes at the top of the inbox to tease new posts, open spots, or fun updates so followers click through to your profile without you posting more content.

🎞 Trial reels for testing what works
Use trial reels to experiment with hooks, topics, and potential ad content in front of non followers so you can see what lands with a cold audience before you spend money.

🧩 Grid customization for client journey
Hear how grid tools and pinned posts can make your profile easier to understand at a glance and help visitors move from first impression to confident decision to book.

🧠 What to ignore without hurting your growth
Get honest takes on features like the friends tab in reels and longer notes so you can stop stressing about every rumor and focus on what actually moves the needle for a beauty business.

Why You Should Listen:

If Instagram updates make you feel like you are always behind, this episode will calm the noise and give you a clear priority list. You will leave knowing which new features to lean into, how to use them in a way that supports bookings and retention, and which ones you can happily skip while still growing a modern, sustainable hairstylist business.

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