Today we have Phd professor and researcher Michael Leon on the show alongside perfume entrepreneur and founder of Scents of Wood, Fabrice Croisé. In July, Prof Leon published a study which identified a link between olfactory stimulation and memory improvement. Participants in the enriched group’s memories improved by 226%. Michael also discusses how regular exposure to varied scents (think 40 per day) can actually combat the effects of dementia. Join us to learn about this fascinating connection and what you can do to take advantage of this new knowledge. 

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Key Moments

“We gave humans different odors on a regular basis, and over the course of six months, they too had a massive improvement in their memory 226% better than a similar group of older adults who didn't get this kind of olfactory enrichment”

“When you look at sommeliers and perfumers, the memory parts of their brains have expanded significantly. So it's not just that they're experiencing a nice odor, it's that it's actually changing the memory centers of their brain.” 

“I'm fascinated. I mean I've never, of the many, many, many things that I've heard about about smelling and fragrances and scent over the past 30 years of my career, I've never heard this and it's obviously not the angle that we usually take when we create a fragrance, but it is incredibly fascinating.”

Get in Touch with Dr. Michael Leon:

Memory Air

[email protected]

Michael’s Study

Get in Touch with Fabrice Croisé

Scents of Wood

Instagram

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