In today’s bonus episode of the Live UNREAL Podcast, we’re guiding you on NEW social media strategies for 2023. Unlike other aspects of real estate marketing, social media strategies are changing all the time. What worked in 2022 might not work this year, so these strategies will be essential to help you grow your business. 

Nowadays, leads are making decisions on who they’ll work with before they even meet anyone. What people see on social media is now just as important as consultations were in the past. Considering this, what can you do to market yourself on social media? These platforms might seem intimidating, but they represent a huge opportunity for agents who are willing to take the time to learn how to use them. 

To take your business to the next level, you need to master social media. Today we’ll cover why video works, the benefits of social media, strategies for success, and much more. By the end of our conversation, you should have every tool you need to be a master of social media in 2023.

We also discussed:

• Becoming content creators

Quotes

“Social media is the biggest paradigm shift happening in marketing today.”

“The debate about video is over; it’s absolutely necessary.”

“If you don’t dedicate yourself to becoming a social media master, you might as well get out of the industry.”

Key Points

1. There are three ways Realtors can get in front of leads: Prospecting, personality, and marketing. Personality-based business comes from your charisma and ability to talk to people. Prospecting-based business comes from scripts, cold calls, door knocking, and other similar lead-generation activities. Marketing-based business is all about getting leads to call you. 

2. You can’t just be a consumer; you need to be a content creator. Video is absolutely necessary in the social media age. It’s the best way for potential clients to get to know you. If you can create a superfan, they’ll tell all their friends about how great you are, and you’ll net way more business. Find out your brand by reaching out to current and past clients about how they view you. 

3. Look at what other content creators do and why it works for them. Youtube is the platform of the future because it has a critical mass of people’s attention. An easy way to get video ideas is to enter into Google the beginning of phrases and see what it suggests. These suggestions represent what other people are looking for. Always keep your content focused on the consumer–it should be all about them.