In this episode of Do This, Not That, Jay Schwedelson answers a listener’s question on how to “un-AI” your marketing content, then shares his latest reality TV favorites.

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Best Moments:

(00:30) Are there anti-AI things we should be doing to stand out?

(01:40) Avoid the green check mark and party popper emojis—they signal AI-written content

(03:00) Avoid words like unlock, discover, boost, grow, optimize at the start of subject lines or posts

(04:15) Use expressive spelling, intentional typos, and no caps—AI will never suggest this

(07:10) Below Deck season 12 just started—reality TV recommendations

(08:09) Bachelor in Paradise is back July 7th—countdown begins

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Guru Conference - The World's Largest Virtual EMAIL MARKETING Conference - Nov 6-7!

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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson

Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson

Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/

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AND don’t miss out on this awesome FREE upcoming Quick Hit!

Marigold: Should I Switch Email Platforms? 5 Truths & Myths!

6/24 11am – 12pm ET.

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MASSIVE thank you to our Sponsor, Marigold!!

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