Welcome to the latest episode of the Live UNREAL podcast! We’re excited to hear from our special guest, Greg Erlanger. He is a renowned marketing expert, the co-leader of Ohio's top-performing team, the Easy Referral Network, and also the leader of our esteemed Marketing Mastery program.

As someone who embraces innovation, Greg understands the importance of adapting new marketing strategies to achieve success in the real estate industry. With his wealth of experience, he will be sharing with us his expertise in social media, video marketing, and branding. He will walk us through a condensed version of his comprehensive 16-week Marketing Mastery Course, covering various topics, including the fundamentals of building a strong brand identity, harnessing the power of video marketing to drive funnels and generate valuable leads, and many more.

Whether you're a seasoned professional looking to enhance your marketing prowess or a newcomer seeking to establish your brand, Greg's insights and practical tips are sure to provide valuable guidance!

We also discussed:

• The three types of ways to win a business

Quotes

“You need to understand your brand before you start creating content.” -Greg Erlanger

“Great brands solve problems.” -Greg Erlanger

“You(Realtors) need to be content contributors and not content consumers.” -Greg Erlanger

Key Points 

1. Realtors often overlook the significance of marketing, but it plays a crucial role in creating value, promoting their brand, and attracting clients.

2. To have a successful marketing strategy, do the following:

• Begin by defining and understanding your brand

3. To create your brand, start by conducting a social media audit. Do this by Googling yourself to see what information is available about you online. This is an important step in assessing your social media presence and understanding how you are perceived by others.

4. When building your brand, you need to ask yourself these questions:

• What are three descriptive words that describe who you are?

5. In terms of social media strategy, video marketing is the real winner. That is why Realtors have to become media content experts. 

6. Long-form videos refer to content that is over an hour long, such as podcasts and TED talks. By capturing someone's attention through a long-form video, you can increase your influence and expand your audience. Meanwhile, short-form videos, which are typically less than 60 seconds, make up 80% of video consumption on the internet. They are designed to be easily digestible and should aim to hold viewers' attention to prevent them from moving on to the next video. They can act as a gateway to long-form content, with viewers transitioning to longer formats if they appreciate the short-form content.

7. Marketing aims to achieve brand awareness as one of its primary objectives. By consistently producing and sharing content, particularly through short-form videos, it helps ensure that you are the first realtor that comes to mind when someone in your sphere of influence thinks about buying or selling a home.

8. When creating short-form videos, it's essential to pay attention to popular trends and begin with a captivating hook to capture viewers' attention.

9. You don’t need to become a social media influencer, the goal is to have enough foundation and baseline that instills confidence in your credibility as a reputable Realtor.