What You’ll Hear In This Episode:

• Nicole’s background growing up with a mom who owned a health store and a dad who founded Cape Cod Potato Chips, and how that shaped her today as an entrepreneur.  
• Nicole and Elizabeth both saw an opportunity to create healthy products that have interesting and beautiful branding. Healthy doesn’t have to mean boring! 
• The importance of making healthy foods taste good when trying to get our society to eat better. 
• The meaning behind Late July, and what it was like for Nicole to build and then sell the company. 
• Seeing people purchase her products in the store gives Nicole a deep sense of appreciation. 
• Late July was one of the first brands to utilize the USDA Organic Symbol. 
• Why Late July started with crackers and eventually grew into a tortilla chip. 
• The importance of having optimism and a core belief that nothing is standing in your way as an entrepreneur. 
• How the idea of Nixie came about and what Nicole learned as a leader at Late July that she brought to create a great company culture at Nixie. 
• Nicole’s dedication to having a family dinner as often as possible gives time for the family to connect and unplug from work. 
• You can’t control exactly what’s happening, but you can decide how you react to it. 
• Nicole’s non-negotiable: finding even 10-15 minutes to walk outside daily. [56:40] 

Find All Season 5 Episodes Here 

Find our NEW 18oz. Value Size edition of our best-selling Original Ancient Grain Granola, made with Regenerative Organic Certified® coconut oil and coconut sugar at Whole Foods nationwide: Click here to find a Whole Foods near you. Link to this: https://www.wholefoodsmarket.com/stores

Say Hi To Elizabeth and Purely Elizabeth: 

Website | Instagram

Nicole Dawes: 

Nixie Sparkling Water | LinkedIn

Mentioned: 

Late July Snacks 

Cape Cod Potato Chips 

Smartless 

The Lioness of Boston 

Shrinking