June 05, 2022

Nicole Jeter West on Her Superpower of Infinite Tenacity, Giving Up Your Dream When Opportunity Knocks, and Why You Should Become Indispensable

38 minutes

When will I ever get this opportunity again? A question Nicole Jeter West asked herself when a new job opportunity arose out of the blue. Would she give up her dream of working in advertising to join the New York Knicks? The answer would set her on the journey of her career. Nicole has always followed her gut and curiosity, which has led her down a path she never anticipated. She is now the CEO of the Underdog Venture Team, an organization on a mission to change the game of sports business with a new "pay it forward" model that invests in unique, social-impact-driven business opportunities led by passionate passions and diverse leaders.

As CEO, Nicole is responsible for the organization's leadership, strategic vision, and growth initiatives with a focus on empowering the next generation of women and BIPOC leaders to up-level the entire industry. With more than 20 years of experience in the sports and entertainment industry, Nicole joined the underdog venture team from the LA28 Olympic and Paralympic Games, where she was the head of brand marketing and engagement. Before joining LA28, Nicole was the chief marketing officer for Legends, and Nicole spent five years as the managing director of ticket and digital for the United States Tennis Association (USTA). She started her career in marketing at Madison Square Garden and the New York Knicks. She has earned Sports Business Journal's "40 Under 40" and "Power Players" honors while also being named one of Sports Illustrated's "100 Influential Black Women in Sports".

In this episode, Nicole shares the secrets to her success which stem from what her husband calls her secret sauce: infinite tenacity and being indispensable. Nicole's journey is a lesson in taking chances and seeing the opportunity in everything, even if at the time it doesn't fit the exact mold of what you expected. We talk about the importance of shifting your perspective on what is best for the team instead of personal gain and why she believes in harmony over balance. Nicole got comfortable feeling uncomfortable years ago, and she shares why you should too.

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