No BS Mastery Podcast

You’ve heard me mention the No BS Agency Mastery Program on the podcast, and maybe you’ve wondered, “What the heck is she talking about?”

This month, I’m pulling back the veil and sharing high-level details about the program for those of you who are curious. I’ll also talk about who would be a perfect fit for us and who wouldn’t be.

Today, I’m sharing who would be a perfect fit for the program. Who are the kind of people who would benefit the most from implementing our model and are a great fit for our community?

Tune into this episode to hear:

• What I mean when I say “one-to-two person branding agency”
• How we help people realize the potential of their strategic thinking
• The 5 characteristics of entrepreneurs who are the perfect fit for Mastery

Resources:

• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

I often mention our program, No BS Agency Mastery on the show. And you may be wondering what I am talking about!

Maybe you do know a little bit but you’re not sure what would make someone a great fit or not. Maybe you’re curious if it’s for you, but you don’t want to get on a phone call to find out.

So this month, I’m pulling back the veil and sharing some high-level details about the program. 

Today, I want to answer the basic question, what exactly is the No BS Agency Mastery program?

Tune into this episode to hear:

• The three-step framework we teach in the No BS Agency Mastery program
• How the No BS Agency Mastery program teaches you to scale your profit
• How the program will help you unhook from the day-to-day grind and increase your freedom
• How we teach you to generate more ease
• How the program is delivered and what you get when you enroll

Resources:

• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

To have a successful small business, you need to be seen. You have to make sure that you can be seen by your prospects if you want them to know you then like, trust, and ultimately hire you.

My guest, Leilani Wells, is the perfect person to talk about, not only how to be seen, but in what context we’d like to be seen.

Leilani Wells is a Visibility Expert and Brand Manager specializing in social media marketing, video content creation, and getting you SEEN. She is especially known for her signature program, "GET SEEN." 

Leilani has the ability to recognize the magnitude of your gifts and capabilities almost instantly. After identifying her clients potential, she guides them to it, increasing their confidence and clarity along the way. 

Leilani's clients are recognized throughout social media platforms and online. Their gifts are amplified in the process, and in turn, they get to enjoy a more fulfilling business experience.

Tune into this episode to hear:

• What it takes to pre-plan and create a year’s worth of content 
• How Leilani sets up a whole calendar of content with her clients
• The reason your video background matters
• Why you need to know what your goals are for your content before you hop on a viral trend

Learn more about Leilani Wells:

• Website
• Connect with Leilani
• GET SEEN Membership

Resources:

• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Getting clients to approve creative work on the spot isn’t just a time saver. It’s how it should be if you’re doing your job well. 

If you are putting in the strategic and creative thinking behind your work, there’s no reason why you should go back and forth with a client.

This month, I’m talking about the different ways that we make sure clients are getting the highest level of service, the best value, and the best custom work that we can offer, ALL while eliminating the revisions process.

It saves time, it saves hassle, and it’s a core tenet of the No BS model.

This week, I’m sharing the third and final key to eliminating the revisions process and that is only showing your clients a finished product.

Tune into this episode to hear:

• Why asking for input on the creative direction doesn’t work
• How we use principles of Gestalt design to get clients to see the big picture of their brand
• How piecemeal decision making turns into a total time suck for your projects
• How the magic hour process makes decisions easier for your client

Resources:

• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

No doubt, being able to limit all client projects to two rounds of revisions would already be a huge relief. 

But what if you could get rid of the revisions process entirely? That’s what I’m talking about this month: how to eliminate revisions so that you can shrink your timelines and deliver amazing work using an Intensives model.

There are three things you’ll need in order to make this work, and today, I’m talking about the second key: flushing out all of the ideas right from the very beginning.

Tune into this episode to hear:

• What it takes to really understand your clients’ goals at a deeper level
• What happens when you don’t suss out the details, even if you’ve worked with a client before
• How the Lead Product process helps you get to the deeper information you need
• Why taking every client through this process builds authority and trust

Resources:

• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

One of the core tenets of the No BS Model is delivering projects in an intensive model.

If you’ve worked the traditional way, you’re used to doing an entire brand and website over the course of three months, six months, sometimes over a year and the No BS Model gets that timeline down to just a couple of days.

How do you possibly do this and still be effective, deliver high value, and have clients who are happy with a truly custom brand and website that they can be proud of?

You have to cut one of the biggest pieces of BS from the traditional model: revisions.

This month, I want to talk about the different ways the No BS Model almost entirely eliminates revisions and how we get clients to say yes on the spot to entire brands and websites.

If you’re used to running your projects the traditional way, you’re probably pretty suspicious right now. But I promise you, it works, and I’m going to break down how we not only get clients to say yes, but to do it happily.

In this episode, we focus on the first key: presenting your entire work live.

Tune into this episode to hear:

• Three key concepts that you need to nail down to eliminate revisions
• Why you shouldn’t send work over email
• How to lead your client through the work live so that they say yes
• One of the big reasons why clients come back with revisions, and how presenting live avoids it

Resources:

• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

How many times have we heard that we need to find and follow our passion?

What if that wasn’t true?

Today, I’m talking with Terri Trespicio about why you shouldn’t chase after having a passion, the question you need to ask yourself instead, and making intentional choices so you can live your life and career on your own terms.

Terri Trespicio is an award-winning writer, speaker, and the author of Unfollow Your Passion: How to Create a Life that Matters to You, which the Washington Post called one of the best feel-good reads of the year. Her TEDx talk, “Stop Searching for Your Passion,” has been viewed nearly 8 million times. Terri helps leaders, professionals, business owners, thought leaders and more stop searching for their passion and start making things happen. Her courses, workshops and retreats help you unlock your creative genius to fuel your stand out ideas.

Tune into this episode to hear:

• How insecurity gets in the way of doing the real work of helping people
• Why you need to ask yourself what problems you want to solve
• How following what you’re good at can lead to career fulfillment
• How passion gets too much credit in success stories
• How to ask yourself why you want to pursue a goal to get to the bottom of the desire

Learn more about Terri Trespicio:

• Unfollow Your Passion: How to Create a Life That Matters to You
• Stop searching for your passion, TEDx
• Website
• Twitter: @territ
• Facebook: @TerriTrespicio
• Connect with Terri on LinkedIn
• Instagram: @ttrespicio
• The Passion Trap: 5 Half Truths Keeping You From Living a Full Life

Resources:

• Cassandra Speaks: When Women Are the Storytellers, the Human Story Changes, Elizabeth Lesser
• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Turning education into action can be a struggle for entrepreneurs.

Not so for today’s guest.

When I first met Mike Steadman, I knew he was a doer. Which is why I wanted to have him on the show today to talk about how he’s implemented the No BS Model and how it’s impacted his business.

“IRON” Mike Steadman is the Founder of IRONBOUND Media, a brand strategy firm serving veteran-owned small businesses. He is also the founder of IRONBOUND Boxing, a nationally-recognized nonprofit that provides free amateur boxing training, entrepreneur education and employment opportunities to youth and young adults in Newark, New Jersey.

A three-time National Collegiate Boxing Champion from the United States Naval Academy, Mike also served as a Marine Corps Infantry Officer with deployments to Afghanistan and Japan/Philippines. Mike’s dedication to the community and his corporate partners is an unwavering reflection of his military background. 

A champion for community, entrepreneurship, social impact, and economic development, Mike has established himself as a high-profile, relentlessly vocal advocate for Veterans and opportunity youth.

Tune into this episode to hear:

• The proposal that made Mike say “never again” to giving away his expertise for free
• How Mike quickly implemented the lead product, and raised his prices
• How the No BS model is helping Mike build the foundation of his business so he can reach his “North Star” goals
• How the lead product process also helps Mike get his small team on the same page
• How the agency model gives Mike the freedom and flexibility to pursue his passions within his community

Learn more about Iron Mike Steadman:

• IRONBOUND Media
• IRONBOUND BOXING
• Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Greatness
• The Lions Pride
• Connect with Iron Mike on LinkedIn

Resources:

• E. 91: How to Gain Financial Safety and Feel Financially Secure (Even if You Don't Have Lots of Money in the Bank)
• E. 104: Building the Authority Machine in Your Business
• E. 134: [Finding Leads] Busting Lead Generation Myths
• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

This month, I’m breaking down my No BS Blueprint to $30K — the process that I’ve developed over many years, and currently teach in my program, to scale your business to $30K-months without employees.

In this episode, we’re talking about the third and last phase of the Blueprint, which is building your authority.

Who doesn’t want to be seen as an authority in their field?

Being seen as an authority and as an expert means that people believe you have a lot of value to offer to help them solve their problem. And when people believe you have high value to offer, they’re willing to pay you more.

Having authority is one of the best ways to keep increasing your profitability without having to change anything about your business structure. 

Let’s dig into why this third and final phase is key to creating sustainable freedom and profitability in your business.

Tune into this episode to hear:

• The three parts of Authority
• Why you first and foremost need to learn to do the heavy lifting of communicating your ideas and perspective to a wider audience
• Why your content needs your voice, not ChatGPT’s
• How to multiply your content to spread your ideas across different platforms and media
• Why your email list is the best marketing you can do

Resources:

• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

This month, I’m breaking down my No BS Blueprint to $30K — the process that I’ve developed over many years, and currently teach in my program, to scale your business to $30K-months without employees.

In this episode, I’m giving you a deep dive into the second phase: Intensives.

Most people who sell graphic design services, branding services, copywriting, or a combination of all of these, pitch the traditional model of having a project delivered in phases. This is how I used to do it, too.

But with this method, there is an opportunity at every phase for the project to go off course. You spend most of your time project managing and comparatively little time doing the actual creative work.

And that’s why I teach Intensives in the No BS Agency Model to $30K Months. Because Intensives get rid of 80-90% of the BS of project management so you can do the creative work that you actually got into this business to do.

Tune into this episode to hear:

• Why the first step is reviewing your business model and how much you need to profit to sustain the life you want
• Why time constraints are great for your creative process
• The difference between an art project and client work
• How we turned the branding process upside down and why it works for us and our clients
• Breaking down the client management process you need to run your intensives

Resources:

• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com