No BS Mastery Podcast

I’m thrilled to share a conversation I had recently with returning guest, Philip Morgan.

Philip Morgan's work on specialization, cultivating expertise, and monetizing IP helps independent consultants thrive. His Expertise Incubator program helps indie consultants cultivate expertise, a point of view, and IP. His book, The Positioning Manual for Indie Consultants has helped thousands transform their businesses.

In this episode, we dove into what it means to be a category of one, the risks involved, and why service businesses struggle with this common advice.

Tune into this episode to hear:

• The risks of creating a whole new category for yourself
• The unique challenges for service businesses versus product businesses
• The difference between positioning and differentiation, and why you need both
• Why true expertise requires balancing confidence, uncertainty, and communication

Learn more about Philip Morgan:

• Website
• Twitter: @Philip_Morgan
• The Positioning Manual for Indie Consultants
• 80/20 Agency Marketing
• The Point of View Guide

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

A couple of weeks ago, I shared behind the scenes stories of how we built the No BS Agencies Mastery program, and last week I shared some of our big wins along with wins from students.

In this episode, I’m looking ahead and sharing what’s in store for 2024.

Tune into this episode to hear:

• Why we’re focusing on continuous improvement for No BS Agencies Master
• Our plans for the May 2024 No BS retreat
• How we’re growing our community and educational opportunities in 2024
• What we’re planning for our next-level students who have owned the process and built their authority

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

In honor of the holidays and the end of the year, I thought I would do something a little different this month and talk about the year in review.

Last week, I took you behind the scenes and looked back on what it took to build the No BS Mastery program.

Today, I'm feeling pretty festive, and I thought I would share some of the biggest wins that we've had inside Mastery in 2023.

Tune into this episode to hear:

• Three major ways we invested time, money, and energy that seriously paid off for us and our Mastery students
• Some big student wins from our in-person retreats in New York and Miami
• How our students are killing it with lead products and intensives

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

The No BS Mastery Program is about to celebrate its three year anniversary. So, this month, I want to share some behind-the-scenes details about the origins of the program, what it took to build and grow it, and celebrate some of our wins with you. 

In this episode, I share the backstory of No BS Mastery, how and why I started it, and why I decided to go all in on it. 

In addition, I’ll also share some key lessons I learned in the process — insights that I know will help you if you ever consider offering a one-to-many program (e.g., a course, etc.) in a profitable way.

Tune into this episode to hear:

• What we learned the hard way about building and marketing a course
• Investments that I made up front in order to figure out how to profitably sell a course 
• Why I completely overhauled my business, even after we had started selling the course
• Key differences marketing and selling a done-for-you services and one-to-many offerings
• What you need to do before creating a one-to-many service offering
• The key lessons I learned and skills I had to build to transition into a new business model

Resources:

• Rich Dad Poor Dad, Robert Kiyosaki
• Black Belt with Taki Moore
• Carolyn Herfurth
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

In this episode, we explore if the No BS Model can be implemented in larger organizations with larger projects with multiple decision makers (Spoiler Alert: YES) and how it can be successfully executed and tweaked for best results.

I had the pleasure of working with Carl Wilson and his partners at Luum Studio inside No BS Mastery and he’s going to share his experience applying the No BS principles to a 3-person agency that tends to work with larger clients. 

Carl Wilson is one part coach, one part design thinker, on a mission to help turn big ideas into favorite brands. With a knack for translating the complex into the actionable, Carl empowers entrepreneurs and business owners to imagine solutions that are both distinct and meaningful. Along with his partners at Luum Studio, Carl believes the opportunities to create a better world are all around us—they just have to be designed.

Tune into this episode to hear:

• How the partners of Luum Studio got together and started the company
• How Carl communicates the value of the process and a shorter timeline to potential clients
• How Luum’s lead product naturally translates into their Intensives process
• Why Carl says it’s key to bring clients along on the journey with you to build trust
• How the intensive model actually makes working with multiple stakeholders easier

Learn more about Carl Wilson:

• Luum Studio
• Instagram: @carlswilson, @helloluum

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

It’s that time of the year when many of us are starting to look at what we’ve accomplished during the year. And you may be realizing you’re not going to hit the financial goals that you set for yourself.

About the same time last year, I recorded an episode where I talked about the three things I want you to  do to put your situation in perspective, and to set yourself up for success for next year. 

In honor of the holidays, I’m pulling it out of the archives as it’s just as applicable this year as it was last year. Enjoy. 

Tune into this episode to hear:

• How to not let one disappointing number paralyze you
• The difference between motion and action when it comes to your business and goals
• How to give yourself a reality check about the opportunities you have in your business
• How to set yourself up for success in the new year

Resources:

• Josh Thomas: The Do Zone
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

This month, I’m sharing the pitfalls of chasing after retainer clients as a one to two person branding agency.

Today, I’m sharing a story that illustrates just how much relying on retainers can negatively impact your business, even when it looks like you’re successful on paper.

Tune into this episode to hear:

• How sudden drop offs in retainer clients can tank your income
• How retainer clients can distract you from building a reliable pipeline
• The outsourced employee trap of working on retainer
• How a project-based model allows you to build a more sustainable business

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

Whenever I rail against retainer clients, I get comments from people swearing that the model works for them. And that’s great if it does!

But in my experience, for one to two person branding agencies, the retainer model creates huge headaches.

All month, I’m talking about why the retainer model doesn’t work, and why project-based work offers more flexibility, more freedom, and more profit for your agency.

Today, I’m digging into the business structure of retainer clients model and what about this structure is problematic particularly for one to two person agencies.

Tune into this episode to hear:

• How retainer clients can trample boundaries and treat you like a glorified employee
• Why retainers can make sense for larger agencies
• How the No BS Agencies Model helps you build a sustainable business whether you want to stay small or grow a team

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

As a small business owner, retainer clients might seem like the holy grail. They pay you every month and all you have to do is show up and do the work. You don’t have to worry about getting new clients because you have a steady income from your retainer clients.

Right? 

Wrong.

Relying on retainer clients actually puts your business at financial risk. This month, I’m talking about why this model is so risky and what you should be doing instead.

Tune into this episode to hear:

• How retainer clients undermine your ability to build a sustainable, resilient business
• Why you can’t rely on retainer contracts to keep money coming in
• What you really need to do to build a reliable business

Resources:

• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com

In this podcast, I'm always talking about different strategies and tactics that I've used inside my No BS Agency, and how I teach this to other people inside our program, No BS Agency Mastery.

This month, I’ve been laying it all out there, sharing the details of the program. In this final episode of the series, I'm digging into who isn't a perfect fit for the program.

The truth is, you won’t get the results you’re looking for or that we’re promising if the program isn't for you. So, let's talk about it.

Tune into this episode to hear:

• The five key traits of small business owners who won't be a perfect fit for Mastery.
• What we focus on and teach in the program
• Our #1 rule

Resources:

• When You Bank True Confidence, Anything Is Possible | TED Talk
• Book a Call
• No BS Blueprint to $30K
• No BS Agencies Mastery
• The Price to Freedom Calculator™
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• Start reading the first chapter of my book
• Piasilva.com