No BS Mastery Podcast

Happy 2023 and welcome back.

Do you wanna be successful in 2023? I bet you do. 

January is the time when many of us set our goals for the year. People set big ambitious goals and then a lot of times those things fall by the wayside come February.

And we do that in all aspects of our lives. Case in point: If you’re a regular gym-goer, you’ll notice the place is full in January, but by February, most of those new faces have tapered off.

So how do we avoid that big January push that doesn’t go anywhere?

Today, let’s talk about three things that you should do in January to set up your entire year for success.

Tune into this episode to hear:

• Why you need to set aside time in January to map out the why and how behind your goals
• How to start with the big picture and work your way back to what needs to happen month to month
• Why you should identify at least three things in your calendar that you can say no to
• How to make space yourself in your schedule
• Why 2023 should be the year you surround yourself with a community of other entrepreneurs and business owners

Learn more about Pia: 

• $30K Months Workshop
• Learn more about No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

When you work for yourself, it’s hard to turn it off, right?

It’s hard not to think about the client who just emailed you, or the project that’s on hold, or the check you’re waiting to clear.

But working and thinking about work 24/7 is not the key to financial and business success.

As we head into the holidays, and for our last episode of 2022, I want to talk about the idea of turning off, especially when you’re stressed and maybe things aren’t going as well as you want them to be and strategies to help you really get some rest and recharge for 2023.

Tune into this episode to hear:

• Why you need to have a plan in place to keep your time off, off
• How to find a place for everything you need to get done in your calendar
• Why you should plan for how you’re going to pick up where you left off
• How to communicate with your clients about your availability
• Why your notifications need to get turned off

Learn more about Pia: 

• Learn more about No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

How should you price and package your services when your services are often custom and bespoke and specific to the client you're working with?

Should you even package them when every project is different?

We just had a very lively conversation about packaging and pricing inside the No BS Agencies Mastery program, and most of my students left saying that they were so excited to package their services and to raise their prices.

Today I’m sharing the same ideas with you in hopes that it will inspire you to package your services and raise your prices.

Tune into this episode to hear:

• How custom pricing based on deliverables works against you in two major ways
• How package pricing lets you charge based on your experience, not your time
• Why package pricing creates an environment where you can do your best work
• How to determine a profitable package price and standard deliverables

Learn more about Pia: 

• Learn more about No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Resources:

• Freedom Calculator

As the year comes to an end, one of the things I'm thinking about is taxes.

It’s not a sexy topic I know. But I do love thinking about it because my taxes are a representation of how much money I made.

There's nothing wrong with looking to minimize your tax due. But I actually feel good about paying high taxes because it means that I was profitable.

So today, I want to share how I think about taxes, and specifically how I think about taxes in December, and what I'm doing to prepare for taxes while also minimizing them.

Tune into this episode to hear:

• How I build taxes into my revenue goals and pricing for the year
• What’s worth spending money on in December to get the tax break, and what’s not
• How to shift your revenue at the end of the year to minimize your tax bill

Learn more about Pia: 

• Learn more about No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Resources:

• Freedom Calculator

There is one month left in 2022.

The holidays are upon us and many of us are starting to take inventory of what’s happened over the course of the year. And sometimes we don’t like what we see.

Maybe you started out strong in January as you set out ambitious goals. It’s easy to get excited in January about what you can do in the months to come.

But the end of the year can be more of a let down.

If you’re looking at your bank account right now and realizing you didn’t meet your revenue goals for 2022, what should you do to make a final push in December (and actually enjoy the holidays)?

And how can you set yourself up for success in 2023?

Tune into this episode to hear:

• How to stop staring at the number that scares you and give yourself a reality check
• Why you should revisit and revise your goals during the year
• Why it’s harder to account for the value of investing in your business, but it’s totally necessary and worth it
• How to take your goals and make a plan to achieve them in 2023

Learn more about Pia: 

• Learn more about No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Resources:

Josh Thomas: The Do Zone

How do you get your business?

Do you get most of your business (or all of it) from word of mouth and referrals?

95% of small branding agencies I talk to say word of mouth and referrals.

They tell me that they have a steady flow of referrals and they have a great close rate on those referrals. “I've really never had to market. I've been very lucky," they say.

And it feels good that people are sending you business and that you’re closing most of them. 

But.

Can you really rely on word of mouth to keep your business going? 

Today I want to talk about why referrals are one of the best places to get new business. And also why it can put your business in serious danger.

Tune into this episode to hear:

• How relying on referrals leads to "piece-mealing" your income
• How building your business of word of mouth can rob you of the confidence to charge what you’re worth
• A client case study of what happened when a business owner got too comfortable relying on referrals and retainers
• Why you have to start taking charge of your pipeline now

Learn more about Pia: 

• Learn more about No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

If you’re hearing rumors that there is a recession coming, or that we might even be in a recession right now, and you’re thinking this maybe isn’t the right time to invest in your business, this one’s for you.

I want to tell you a story of what happened in our businesses the last time the proverbial sh*t hit the fan: March 2020.

Today I’m sharing how members of my 2020 group coaching program responded when COVID hit, and what the most successful strategies were.

Hint: It wasn’t playing it safe.

Tune into this episode to hear:

• Why tripling down on building her authority machine and refining her lead product helped one member land over $100K in new business for Q1 2021
• How going all-in on a new program made one business owner bounce back after losing her biggest client in March 2020
• Why now is the time to double down and invest in your business

Learn more about Pia: 

• Apply for No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Anytime you’re selling services, especially to small businesses, it’s important that you connect the work that you do to the outcomes and the benefits that the client is going to get.

When we’re selling branding, marketing, or design services, we usually want to connect our work to some sort of return on investment. 

What can they expect to get in return? Usually they’re investing in branding and marketing because they want to make more money. They want to sell more services or products at higher prices.

Sounds simple, right?

But do you ever worry about promising results you don’t feel like you can guarantee? 

If you’re uncomfortable about promising an ROI as a result of your work, listen up, because that’s what we’re talking about today.

Tune into this episode to hear:

• Reframing what you can actually guarantee your clients so you can feel confident about your promises
• How to connect what you do with how it will earn the client more money, if they do their part
• One question that will build your confidence in promising an ROI

Learn more about Pia: 

• Apply for No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Building an authority machine that is going to send you high quality leads every single day takes a big upfront investment.

And one of the most time-consuming things is creating the foundational content that communicates all of your biggest ideas and your most important insights into your industry. That’s what’s going to make you an authority.

But creating enough content so that it will build your authority online and off can be challenging purely because there’s so much to do.

In the No BS Agency Mastery community, we’re always talking about when and how to outsource content creation. When should you hire copywriters or ghost writers? When does outsourcing help, and when does it actually do more harm than good?

So today, I’m sharing what I think works and doesn’t work when it comes to outsourcing content creation, how you can leverage other people’s time to help you build your business, and when it really has to be you, in your own words.

Tune into this episode to hear:

• Why you have to be the one laying the foundation with your unique ideas and perspective
• How creating content will help you refine and articulate your thoughts and processes
• When to outsource, and how to do it effectively

Learn more about Pia: 

• Apply for No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Resources:

• Taki Moore

If you want to build your authority, but you have zero posts and no online presence, where do you even start?

Last week, I talked about the difference between networking and outreach and building your authority as two different marketing mechanisms for getting clients and building your business. I talked about when you should be doing outreach and when you should build authority, and how there’s a time in between when there’s a lot of overlap between the two.

So if you’re at that point where they start to overlap, and you’re ready to start building your authority machine, what’s the first thing you should do?

This is always a hot topic in the No BS Agencies Mastery program, and in this episode, I’ll walk you through exactly how and where to start.



Tune into this episode to hear:

• Why showing up and creating content isn’t enough
• Questions to help you clarify not just your positioning, but your unique point of view
• How creating core content with a clear point of view sets the foundation for consistent, strategic, intentional authority building

Learn more about Pia: 

• Apply for No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course