No BS Mastery Podcast

Being seen as an authority can make sales so much easier. 

So of course it seems like something you should invest your time in as soon as possible.

It can be really hard to attract and close clients when you have no authority in the world, when people don’t know who you are, and they don’t know, like, and trust you.

But building authority takes time.

So when is the right time to spend your time and energy building your authority? And when should you focus on short-term marketing efforts like networking that are going to bring sales in the door quickly?

This has been a hot topic inside our community in No BS Agencies Mastery, and it’s what we’re digging into today.

Tune into this episode to hear:

• How to prioritize networking and authority building depending on where you are in your business 
• The inverse relationship of outreach and authority
• How to balance short and long-term marketing so your sales don’t drop off a cliff

Learn more about Pia: 

• Apply for No BS Agencies Mastery
• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

How do you build a business that is not constantly struggling to find clients?

That’s the million dollar question. And I believe I have the answer.

All month long, I’m going to share different ways that you can build your authority machine, so that you never have to look for clients again.

I talk about building an authority machine a lot because it is the third phase of the three-pronged approach of building a No BS Agency.

Building an authority machine is key because it’s the phase where we create systems and a strategy so that we are constantly being seen by more people, and they are able to see who we are, get to know us, get to love us, and most importantly, want to hire us and pay us.

And all of that can happen without you actually being in the room.

When you build an authority machine, you create an ecosystem and an environment where new people can come in every single day and get to know you really well, to even feel like you’re a friend. And it won’t take up any more of your time.

It’s the only way I’ve found to build a business that is sustainable and will bring in clients for the long term. 

Today, I’m going to share a little bit about my own story and experience with building my authority machine.

Tune into this episode to hear:

• The very first decision I had to make to start building my authority
• Why I had to get comfortable showing my face and owning my online presence
• How I leaned on coaches and a community of peers for support

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Resources:

• John Demato
• Pia Silva: When You Bank True Confidence, Anything Is Possible | TED Talk

I'm usually on this podcast talking about how to find great clients, turn people into great clients,and manage people to become great clients.

But today, I want to talk about how to be a great client.

I’ve hired lots of companies over the years for a variety of tasks. And I have been an amazing client and I have been a terrible client. Usually how good of a client I am has a lot to do with how good the process is of the person I’ve hired. That’s why I’m always harping on the idea that if you have a great process, you can turn almost anyone into an amazing client.

That’s the dream, right?

But when it comes to being a great client, being people’s favorite client over and over and over again? I’ve got a secret and I’m sharing it with you.

Tune into this episode to hear:

• The one simple thing you can do to make yourself everyone’s favorite client
• Why it works for both you and the person you’ve hired

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

I know you’ve heard this advice before: “You should raise your prices because charging premium prices is the best way to run a business.”

And premium pricing does give you more profitability, flexibility, and freedom in your business and in your life.

But where are you supposed to start? What happens when you do raise your rates? How are you supposed to muster up the confidence to charge five or ten times you current rates when you’ve never been paid that?

I think that this advice — "Just raise your prices because you're worth more than you're charging" — is the worst advice you can get.

Today, I break down my experience raising my own prices so you can review your rates confidently and raise your pricing sustainably.

Tune into this episode to hear:

• What your client really hears when you go back to them with your old, lower rate
• The two parts to premium pricing
• The strategy for raising your rates without getting cold feet
• The catch-22 to avoid when you’re balancing pricing and value

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course
• Pia Silva: When You Bank True Confidence, Anything Is Possible | TED Talk

You might not think of customer experience as marketing, but it is.

If you’re a small agency, you might not be thinking about building long-term customer loyalty. Clients come and they go.

But if they had a killer experience with you? They’re probably telling their friends. And if they had a terrible experience with you, they’re definitely telling their friends.

Today I’m sitting down with Dan Gingiss to find out why creating a memorable customer experience is part of marketing your business, and what makes an experience stand out.

Dan Gingiss is an international keynote speaker and coach who believes that a remarkable customer experience is your best sales and marketing strategy. His 20-year professional career included leadership positions at McDonald’s, Discover and Humana.

Dan is the author of two books, The Experience Maker and Winning at Social Customer Care, and also co-hosts the Experience This! podcast.

Tune into this episode to hear:

• Why it’s worth it to invest in your customer experience
• Why customer experience is a key way to compete in a crowded market
• How to make yourself memorable without spending a ton of money
• When a gift is a gift, and when it’s really marketing

Learn more about Dan Gingiss:

• DanGingiss.com
• The Experience Maker
• Winning at Social Customer Care
• Connect with Dan on LinkedIn

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

Resources:

• Giftology, John Ruhlin
• Punkpost

How do you get a client to spend more money with you, give you more work, and basically give you a raise?

When I googled this question, everything that came up was advice for how to negotiate a raise from your boss in the corporate world.

And while there were some decent pieces of advice in the articles I found, it doesn’t translate that well to people like us, who run our own businesses and are looking to get a raise from our clients.

As somebody who has lots of clients, and who also pays lots of contractors, freelancers, and employees, I’m sharing my perspective on the best way to get your clients to give you more work, and/or pay you more money.

Tune into this episode to hear:

• Why you should keep your personal life out of your ask
• How to find simple ways to add value to your work when you’re asking for more money 
• Why inflation is not a sales pitch
• Why asking for more work or money is often best handled over the phone or video chat
• The five things you should be doing when you’re asking for more work, money, or both

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

I see loads of ads online for growing a million dollar business or building passive income products and all sorts of investments opportunities that will make you rich!

And yet, when I talk to most of my people–small agency owners–you know what most of them say they want? Financial security.

Sure, making $30,000 a month or more sounds great, but that kind of money is really icing on the cake.

What they really want to be able to do is to make enough money to live their lives comfortably, take care of their families, and just be able to stop worrying about money.

Not only do I think this is absolutely doable, but I believe you can get there a hell of a lot sooner than you think.

And today, I’m telling you how.

Tune into this episode to hear:

• Why confidence in your skillset is key to truly feeling financially secure, not how much money you have in the bank
• How to build confidence by investing in the skillset of your process
• Why the authority machine is the concrete foundation for your marketing and bringing in new clients
• How to use that confidence to invest in yourself and keep building your skillset

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too.

For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well.

Today, I’m replaying a section from my interview with Dorie Clark where we talked about playing the long game and being really intentional about how you build your platform.

What’s exciting about hearing from someone with so much credibility and authority is to understand how much thought and intention went into building that. Which means you can absolutely do it too.

It takes time, but if you stick with it and play the long game, I promise you will see results.

Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank.

Tune into this episode to hear:

• Why Dorie started intentionally building her platform
• How she developed her strategy from blog posts on her own website to regular contributor and published author
• How she was able to produce content at the volume she needed to establish her authority

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

I’m taking the month of August off to be with my family, and I hope you’re taking some time to do something amazing and relaxing too.

For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well.

Today, I’m revisiting my conversation with Kia Aberra where she talks about recognizing burnout and finding her own work life balance.

Kia Abrera is a video marketing strategist and producer, and the co-founder and CEO of Braveworks Inc., a 6-figure video strategy and production company that specializes in videos with attitude and scroll-stopping content that takes brave expertpreneurs from ME TOO to GO TO.

Tune into this episode to hear:

• The moment Kia flipped the table on her agency job
• What Kia learned from her grandfather about entrepreneurship, craft, passion, and a life well-lived
• Why she includes pricing on her discovery call intake form

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course

I’m taking the month of August off to be with my family. I hope you’re taking some time to do something amazing and relaxing too.

For the whole month, I’ll be sharing clips from some of my favorite episodes that you’ll enjoy revisiting as well.

Today, I’m revisiting my conversation with one of my dear clients, badass business owner, Ediuska Laurens.

This clip is about standing out by not following the crowd and leaning into your own big vision.

Dr. Ediuska Laurens wants to use the magical powers of science and know-how of industry to help the most vulnerable populations. She is an entrepreneur, innovator, and two-time patent holder with expertise in medical device product development, regulation, and quality.

She is the founder of Genius Shield, a compliance management and regulatory readiness company that shields and de-risk medical innovators and investors so they can launch compliant medical solutions seamlessly and safely to the global market.

Tune into this episode to hear:

• How Ediuska bridges the regulatory knowledge gap between big med tech companies and entrepreneurs with innovative ideas
• Why she embraces a front-facing role as a communicator in the male-dominated industry of medical technology
• Why Ediuska has both a personal brand and a brand for Genius Shield

Learn more about Pia: 

• No BS Launchpad
• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com
• The 50/25/25 Rule to Profit and Freedom™ Mini Course