Have you owned your gym for years but are still wearing all the hats and pulling 12-hour days? Maybe you're five, even 10 years in, but your business isn't any more profitable than it was the first two years.

If that sounds like you, Chris Cooper has some tough news for you: You don't actually have 10 years of experience. You have one year of experience repeated 10 times.

You've got to do things differently, and it starts with making time to work on your business, not in it. Here, Coop gives a week-by-week, hour-by-hour roadmap you can follow to move your business forward.

Links:

AGuard
Arbox
"Founder, Farmer, Tinker, Thief"
"Help First"
Two-Brain Coaching
Gym Owners United

Timeline:

2:06 – Time is a non-renewable resource.

5:34 – Write down your Perfect Day.

7:12 – Do your services, audience and their goals align? 

9:45 – Talk to your staff.

10:05 – Get your business out of your head and onto paper.

11:05 – Write detailed job descriptions for every role in your business.

12:01 – What’s the top revenue-generating service you’re not currently offering?

12:37 – Consolidate your best practices.

13:28 – Write staff contracts.

14:26 – Invite 2-3 new clients to try your new service.

14:38 – Evaluate your staff.

15:22 – Crunch the numbers.

17:22 – Lead, assure and inspire.

18:32 – Evaluate your intake process.

20:09 – Dump another role off your plate. 

21:05 – Bright spots and new revenue sources.

22:21 – Tell your first client story.

23:18 – Start thinking like a CEO.

26:05 – Collaborate with other service professionals.

26:26 – Start an email newsletter.

29:22 – Create content.

31:07 – It’s better with a mentor.

32:34 – If you want different results, you have to take different action.