A Certain Age

No, Really: A Doctor Who Gets Midlife Health Care Should Be Easier to Find (and Affordable). Joanna Strober of Midi Health Bets on Telehealth to Deliver Quality Care


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Like so many women in the swirl of perimenopause, health care founder and venture capitalist Joanna Strober found herself in midlife, suffering the fallout from fluctuating hormones and repeatedly misdiagnosed. What came next was Midi Health, a virtual care company for women 40+, offering high-quality medical care to women in perimenopause and menopause in all 50 states—covered by insurance. We dive into the ways the current healthcare system fails women 40+, cover menopause and its collateral impact ranging from disrupted sleep to depression to “toxic rage,” and get into capital raising as a female founder in the femtech space. Bonus: Joanna and Katie share a peek at their personal meno care routines, products, and must-haves.


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A Certain AgeBy Katie Fogarty

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