Okay, let’s begin by addressing that this episode is long. Though every moment of this conversation on ethical sales launches and how to approach non-sleazy sales copy is so valuable, so I encourage you to listen all the way to the end (Listen and take notes. Listen and take notes, my friends.)

• How to go from 1:1 to 1:many
• How a 1:many model lowers the barrier to entry while still providing a lot of support to your clients.
• How to look at sales as a service
• How to ideate what to offer and how to be strategic about when and how to launch
• How capacity planning goes into strategic sales launches
• Why copywriting (or working with a copywriter) truly needs to be the first step after you’ve created an offer
• What to do to course correct if you approach a copywriter too late in the launch process
• Data. Data. Data. Why you need to collect and analyze date to make strategic sales decisions
• How many different things factor into conversions and conversion copywriting.
• The myth of 7-figure launch and false marketing promises
• Erin’s crush on Trevor Noah and why that’s actually pretty relevant to this conversation
• How to approach copy by acknowledging pain points without taking advantage of them, and more importantly how to shy away from shame-driven marketing

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DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer

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Learn more about Jess:
Jess Haney is a conversion copywriter and launch strategist. She helps coaches and service providers move from a 1:1 to a 1:many model through strategic, personalized sales copy, launch content, and launch plans. 

Jess has worked on dozens of launches across multiple niches and has seen firsthand just how much a successful launch can change your business and your life.

Reach out to Jess via her website or Instagram.

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Learn more about Erin:
Conversion copywriter. Copy Coach. Lover of ice cream, especially in non-dairy forms. Erin Ollila is a website copywriter who believes in the power of words and how a message can inform—and even transform—its intended audience. When she’s not working with big brands and small businesses to marry strategy, storytelling, and SEO, you can find her exploring southeastern MA with her family and friends. Erin graduated from Fairfield University with an M.F.A. in Creative Writing. Reach out to her on Instagram @ErinOllila or learn more about her at http://erinollila.com.

Connect with Erin

• Book a Copy Coaching Power Hour to solve any copy conundrums
• Learn more about Erin's done-for-you website copy services
• Reach out on Instagram
• Find her on Facebook
• Connect on LinkedIn

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagra