There’s one thing that almost all of us will regret. And we regret it more and more as we get older. In this episode with Dan Pink, author of NYT bestsellers Drive and When, we chat about regret, why you should have a bias for action and the world’s most regretful world-record holder. Oh, and you’ll learn why your gut instinct is statistically more likely to be wrong. 

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Dan’s book The Power of Regret: https://amzn.to/3btHAX9

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Exclusive access to the next episode with Dan: https://bit.ly/3Qp3JFv

Three types of people live a life of no regret. Children, the mentally ill, and liars. 99% of us have regret, but for good reason. Regrets help us. Today, Dan Pink, best-selling author of Drive and When, explains why regrets are good for you, how to negotiate better, and the golden rule for living a happier life. 

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Dan’s book, the Power of Regret: https://amzn.to/3bjKzSb

Listen to episode 61 of Nudge: https://bit.ly/3bqj4WP

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I’ve spent over 100 hours learning about persuasion. I’ve discovered that effective persuasion isn’t a fluke. There are well-documented strategies to become more persuasive. Listen to Professor Vanessa Bohns and I explain how compliments increase tips, why you should ask someone out on a sunny day, and how one sentence saved a salesperson from bankruptcy. 

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Cialdini’s book Pre-Suasion: https://amzn.to/3OLR1iO 

Vanessa’s book: https://www.vanessabohns.com/

Follow Vanessa on Twitter: https://twitter.com/profbohns

Listen to episode 29 on first impressions: https://bit.ly/3NBI6j0

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I spent two years trying to get someone to say yes but failed. Listen to hear Yale Professor Zoe Chance explain where I was going wrong, and how I eventually got them to say yes.

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Zoe’s book: https://bit.ly/3ajysn6

Phill failing to get Dan Pink on Nudge: https://imgur.com/a/CYTIqoU

Dan Pink eventually says yes: https://imgur.com/a/X24SGBu

Zoe’s website: https://www.zoechance.com/

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Follow me on Twitter: https://twitter.com/p_agnew

Connect with me on LinkedIn: https://bit.ly/3mcmaiZ

Listen to 5 highly effective negotiations tactics: https://bit.ly/3mCMnHI

You make stupid decisions. We all do. We can’t help it. It’s not because your stupid. It’s because most of the time, your brain isn’t thinking. Listen to Yale Professor Zoe Chance explain how you make decisions, why you make stupid mistakes, and what makes a speed dater appear more attractive. 

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Zoe’s book: https://bit.ly/3ajysn6

Zoe’s website: https://www.zoechance.com/

Watch Veritasium’s video on The Science of Thinking: https://bit.ly/3MmynMY

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Listen to episode 11: https://bit.ly/3O52fOR

At the height of the Cold War, Britain choose Kevin Keegan to warn the public about nuclear war. That’s right. English international football Kevin Keegan. In this show, you’ll learn why. And why taller people win elections, beautiful people get higher pay and one vital lesson every business should know.

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Halo Effect Experiment Results: https://imgur.com/oV4REzq

As a marketer, I wish I had learned about the ‘labour illusion’ sooner. The labour illusion suggests that consumers perceive products more favourably when they’re aware of the effort put in. In today’s show Sam Tatam, Head of Behavioural Science at Ogilvy explains Aquafresh’s smart product marketing trick, why a cider brewer left twigs in their packages ‘by accident', and how Uber stops customers from cancelling their rides. 

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Sam’s book: https://linktr.ee/evolutionaryideas

Monteith’s “Sorry about the twigs” ad: https://imgur.com/a/9LEIZ7i

Intermache’s freshest orange juice: https://imgur.com/a/P0rv140

My labour illusion Reddit ad: https://imgur.com/a/fnkiY9V

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Very few of us come up with unique ideas. Just 1% of successful patents actually introduce something new to the world. Most successful ideas are built off other good ideas, so for true innovation, we should look at other fields like biology and psychology. That’s what today’s guest Sam Tatam, head of Behavioural Science at Ogilvy, argues. Join us as we discuss biomimicry, the energy provider that told customers not to buy and the brown M&M clause.

Try HubSpot for free: https://hubspot.sjv.io/jWq4k6

Sam’s book: https://linktr.ee/evolutionaryideas

The Regulars Wall: https://imgur.com/a/ICuQgpl

Katz Tip Counter: https://imgur.com/a/1sXlQDU

Octopus Energy telling customers ‘not to switch’: https://imgur.com/a/gBni8tA

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How good are you at marketing? Do you consider yourself a pro or a novice? Well, in today’s Nudge you can test just that. Maddie Croucher, senior consultant at Ogilvy’s behaviour science practice, is running a big fat marketing quiz. Play along to see how good at marketing you really are.  

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Question one: https://imgur.com/a/EmYmJPy

Question two: https://imgur.com/DnrsQxV

Question three: https://imgur.com/a/mZFmaoo

Maddie’s book Change for Better: https://bit.ly/37gTdyu

Follow Maddie on Twitter: @maddie_croucher

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All of us use data. We use it to convince people at work, to decide which restaurant to go to, and where to invest our pension. But most of us don’t think about how we share data. Turns out, the way you share data is almost more important than the data itself. In this show, Karla Starr explains how to make numbers memorable. Listen to learn how to improve your marketing, how to become more convincing, and Ronald Regan’s major marketing mistake.

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Karla's website: https://kstarr.com/

Karla's substack: https://substack.com/profile/873539-karla-starr

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