After a career as a research scientist, David found himself in the sales world. He is now the founder and chief sales scientist at Cerebral Selling and is passionate about teaching the science of modern selling. David is also the author of the bestselling book Sell the Way You Buy: A Modern Approach to Sales That Actually Works.

In this episode, David talks about handling objections and the new lessons we can learn from the pandemic. 

Here are some of the topics covered in this episode:

• How to use the “Feel, felt, found” framework to add credibility during your sales calls

More From the Guest

Linkedin: https://www.linkedin.com/in/dpriemer/?originalSubdomain=ca 

Website - https://cerebralselling.com/

Buy David’s book -

https://www.amazon.com/Sell-Way-You-Buy-Approach/dp/1989603203/ 

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