“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeierhas spent his career studying, speaking, and writing about the shifts in brand building, design thinking, and business strategy. I couldn’t wait to chat with Neumeier about all of this on this week’s episode of the On Brand podcast.

About Marty Neumeier

Marty Neumeier is an author, designer, and business adviser whose mission is to bring the principles and processes of creativity to industry. His series of “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; Zag, named one of the “top hundred business books of all time” for its insights into brand strategy; and The Designful Company, a guide to building a culture of nonstop innovation. His latest book, The Brand Flip, lays out a new process for building brands in an age of social media and customer dominance.

In 1996, Neumeier founded Critique magazine, the first journal about design thinking. He has worked closely with innovative companies such as Apple, Netscape, Sun Microsystems, HP, Adobe, Google, and Microsoft to help advance their brands and cultures.

Today he serves as Director of Transformation for Liquid Agency in Silicon Valley, and travels extensively as a workshop leader and speaker on the topics of innovation, brand, and design. Between trips, he and his wife divide their time between California and southwest France.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Recently past guest Dorie Clark tweeted out a link to her episode on rebranding from earlier this year — the third one ever in the history of the podcast. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

Until next week, I’ll see you on the Internet!

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“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, speaking, teaching, and writing about the inflection point we face in building brands and developing audience. Specifically, the relationship between the two. I couldn’t wait to talk with David about all of this on this week’s episode of the On Brand podcast.

About David D. Perlmutter

David D. Perlmutter is a professor at and Dean of the College of Media and Communication at Texas Tech University. He received his BA (’85) and MA (’91) from the University of Pennsylvania Annenberg School for Communication and his Ph.D. (’96) from the University of Minnesota. Perlmutter is the author or editor of nine books on political communication, war, and persuasion. He has also written several dozen research articles for academic journals as well as more than 250 essays for U.S. and international newspapers and magazines such as Campaigns & Elections, Christian Science Monitor, Editor & Publisher, Los Angeles Times, MSNBC.com., Philadelphia Inquirer, and USA Today.

Perlmutter has been interviewed by most major news networks and newspapers, from The New York Times to CNN, ABC, and The Daily Show. He regularly speaks at industry, academic, and government meetings and runs workshops on personal and institutional branding via social media and on promotion and tenure in academia.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Andrew Webergave us a shout on Twitter about our recent episode focused on employee advocacy featuring Greg Tirico. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character limit. We also discussed the upcoming Social Brand Forum. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to David Perlmutter of Texas Tech University.

Last but not least …

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tiricospends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at Sprout Social, Greg is leading the development of the social engagement platform’s first stand-alone brand extension, Bambu. We discussed the power and potential of employee advocacy on this week’s episode of the On Brand podcast.

About Greg Tirico

Greg Tirico is Senior Manager of Advocacy Solutions and Services at Sprout Social. He has spent the majority of his career leading digital marketing initiatives in Fortune 500 organizations. From brand building to paid search activities, social media to communications programs, Greg brings 20 years of experience to his role at Sprout Social. When not espousing the benefits of employee advocacy, he can be found searching for the perfect Pinot Noir.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Gary McIntire gave us a shout on Twitter about our recent episode focused on the role company culture plays in branding featuring Amber Naslund. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordanand I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with Justine about email, lists, landing pages, and everything in between.

About Justine Jordan

Justine Jordan is an email critic and popular industry speaker. After mastering table-based HTML in college, she fell in love with the unruly art of email design, helping some of the world’s biggest brands build and manage their email campaigns. A designer masquerading as a marketer, Justine currently directs all things marketing at Litmus, educating and inspiring fellow marketers to create better email. The recipient of the 2015 eec Email Marketing Thought Leader of the Year award, you can find her organizing The Email Design Conference, editing Litmus’ latest blog post, and on Twitter.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners … Recently Jeff Echolsgave us a shout on Twitter about our recent episode focused on brand constraints inspiring creativity featuring Joe Pulizzi of the Content Marketing Institute. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, she spends her time navigating the engaging yet challenging waters of digital marketing in a regulated industry. This week, she took some time to talk to us about brand ambassadors, compliance, and more on the On Brand podcast.

About Kary Delaria

Kary is the Social Media Manager at Allianz, overseeing and managing all aspects of the Fortune 100 brand’s corporate social media channels – from strategy to content to community engagement. This work has been the recipient of both the Allianz Project Team of the Year and Sabre awards.

With 15 years of experience in public relations, media relations and marketing communication, Kary has helped clients from a wide range of industries develop and manage their brand’s online presence and reputation through a combination of social media analysis, monitoring and community engagement. Driven by a passion for digital ethnography, Kary explores the “whys” and “hows” that inspire people to talk and share online, then guides brands in leveraging the data to develop and refine effective marketing and communications strategies.

As a national speaker, Kary has shared her expertise on social media, marketing, and digital communications at conferences and events such as the Online Marketing Summit, the Radian6 Social User Conference, Y’all Connect, and the Social Brand Forum.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

This week I’m giving a shoutout to APSIS, who is hosting me in Stockholm, Sweden, where I’ll be keynoting their Email Marketing Evolved conference. Thanks APSIS!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many have called this a Facebook dislike button, the truth is that it’s likely to be much more complicated than that. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Kary Delaria of Allianz.

Last but not least …

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — now have on brands. Before Amber joins us in Iowa next month at the Social Brand Forum, I wanted to take a few moments and chat with her about the role that company culture and social intelligence plays on building brands today.

About Amber Naslund

Amber is the SVP Marketing for Sysomos, a global leader in social intelligence. She’s a dynamic communications strategist with deep experience with and passion for the emergence of social business. Her professional expertise spans nonprofit management, corporate communications, marketing, professional services, and social business strategy. She’s successfully run multimillion-dollar fundraising campaigns, built and led executive communication and professional services teams, and launched and grown international brands.

As an entrepreneur and executive, she has advised Fortune 500 companies – like L’Oreal, American Express, AMD, Dell, Avaya, CDW, Kraft Foods and Coca-Cola – as well as their executives on social business strategy and new workforce culture.

Amber is also the co-author of the best-selling social business book The Now Revolution. She delivers dozens of keynote speeches on corporate culture, social business, and communication at industry conferences and private events every year.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently Mary Tamaki-Green gave us a shout on Twitter about our recent episode focused on employee engagement featuring Siegel+Gale’s Thom Wyatt. Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new shopping and services tabs for easy discovery. Facebook also announced new commenting features including saved replies and reply privately. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Amber Naslund of Sysomos.

Last but not least …

Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices

“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content Marketing Institute, author of the new book Content Inc., and lover of the color orange. In the midst of hosting Content Marketing World, where he’s launching a new book and a documentary, Joe took a few moments to be “On Brand.”

About Joe Pulizzi

Joe Pulizzi is an entrepreneur, speaker, author, podcaster, father and lover of all things orange. He’s the founder of multiple startups, including the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. magazine in 2014. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world (held every September in Cleveland, Ohio), as well as the leading content marketing magazine, Chief Content Officer. He began using the term “content marketing” back in 2001. CMI also offers advisory services for innovative organizations such as HP, AT&T, Petco, LinkedIn, SAP, the Gates Foundation and many others.

Joe’s last book, Epic Content Marketing was named one of “Five Must Read Business Books of the Year” by Fortune Magazine. His new book, Content Inc., will be released in September 2015. Joe has spoken at more than 400 locations in 14 countries advancing the practice of content marketing.

Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and is a LinkedIn Influencer. You can also hear Joe on his podcasts, “This Old Marketing” and “Content Inc.” If you ever meet him in person, he’ll be wearing orange.

As We Wrap …

Before we go, I want to flip the microphone around to our listeners …

Recently our friend and past guest of the show Marc Hershon gave us a shout on Twitter as he was traveling in the Far East. Safe travels, Marc! Thanks for listening!

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

Last but not least …

Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices