On Brand with Nick Westergaard

By Nick Westergaard

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and inno... more

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FAQs about On Brand with Nick Westergaard:

How many episodes does On Brand with Nick Westergaard have?

The podcast currently has 598 episodes available.

On Brand with Nick Westergaard episodes:

February 20, 2015Social Sound Bite: A Modern Family Content Marketing Lesson
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed an upcoming episode of ABC’s Modern Family shot entirely on the Apple products (iPhone, iPad, etc). While this makes for some engaging TV, there’s also a content marketing lesson baked into this story as well. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite
Here’s the full story on Modern Family’s episode that never leaves the screen of a MacBook Pro (The Verge)
Plus, does the Pinterest buy button mean no more affiliate links for marketers? (CNET)
Have you downloaded our new 2015 Social Brand Trendbook yet?
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

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6min
February 16, 2015Why Your Brand Is the Sum of Your Digital Touchpoints
“Don’t think of digital as a channel — it’s the sum of all touchpoints.” It’s human nature to sort and categorize the world around us. All of these new marketing tools like Facebook and Twitter? They’re just part of “the digital channel.” Nope. They’re actually part of a larger, all-encompassing brand experience. I couldn’t wait to sit down and discuss this further with the author of Digital Branding and Mobile Marketing Daniel Rowles.
About Daniel Rowles
Daniel Rowles has been working in Digital Marketing for the past 16 years, with extensive experience working internationally both client side and within the agency environment. He is a Course Director for the CIM, a certified Google Squared trainer, and an associate professor at Imperial College and Cranfield School of Management.
Daniel has helped organizations of all types use digital marketing effectively, working with a wide range of businesses, from startups to global clients like the BBC, Sony, Tesco, Vodafone, Mercedes, L’Oreal, and Warner Bros.
He is the voice of the Digital Marketing Podcast, a worldwide top-ten business podcast in iTunes, Managing Director of TargetInternet.com, and award winning author of Mobile Marketing and Digital Branding.
His career has covered both the technical and business aspects of digital marketing, meaning he is able to bridge the gap between the two and make best use of the tools and technology available.
A Few Final Reminders
A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

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52min
February 13, 2015Social Sound Bite: Google Gets Access to Twitter’s Full Firehose
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the deal that Twitter inked with Google for full access to their “firehose” of tweets. We broke down what this means and also shared some light news about a Texas teen who lost her job due to an unfortunate tweet her boss saw. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite
Twitter Confirms Google Firehose Deal To Target Logged Out Users (TechCrunch)
A great break down of who wins, who loses in the Twitter/Google deal (VentureBeat)
And here’s that amazing story of young woman fired over Twitter before starting job (USA Today)
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
5min
February 09, 2015The Art of Personal Branding with Bryan Kramer
“Pick one or two things instead of trying to do everything.” As a leading social media influencer, Silicon Valley CEO, and TED speaker, Bryan Kramer knows a thing or two about personal branding. Kramer also knows about some of the pitfalls that brands of all shapes and sizes can succumb to. You won’t want to miss this master class on personal branding from Purematter’s Bryan Kramer.
About Bryan Kramer
Bryan Kramer has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. His focus, fun, and passion is as CEO at Purematter — one of the fastest growing private companies in Silicon Valley. As a social media strategist followed by over 200,000 combined social media followers, he’s an in-demand keynote speaker, recently giving a TED talk.
Bryan is the author of the new best-selling book, Human to Human or #H2H. He also hosts the podcast, “From the Author’s Point of View,” as well as #Substance, PureMatter’s Luminary video series. He is a featured contributor on Social Media Today, Business2Community, and the IBM Smarter Commerce blog. He has been named a top social media influencer by Forbes, Business Insider, and Kred.
A Few Final Reminders
A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
48min
February 06, 2015Social Sound Bite: Twitter Group DMs and the Social Super Bowl
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Twitter group DM feature. We also added some more social media commentary about the recent Super Bowl — the game, the half-time show, the ads, and everything in between. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite
Twitter Group DM: A live test with William Shatner (Mashable)
Here’s our commentary on this year’s Super Bowl Ads — Monday Morning Ad Quarterback: The Best Ads of Super Bowl XLIX
And how social were brand’s in this year’s Super Bowl? Not very as Jeffrey K. Rohrs points out in this insightful post (Salesforce Marketing Cloud)
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
5min
February 02, 2015Avoiding Brand Distraction with Mitch Joel
“Brands are being distracted by drones, 3D printing, and big data.” This keeps us from focusing on what we should be focusing on. Larger trends in consumer behavior pose even bigger shifts in how we build brands online and off. I couldn’t wait to sit down and chat with digital strategist, agency leader, and podcast extraordinaire Mitch Joel of Twist Image.
About Mitch Joel
Mitch Joel is President of Twist Image – one of the largest independent Digital Marketing agencies in North America. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” Mitch is a past Chairman of the Board of Directors of the Canadian Marketing Association and a former Board Member of the Interactive Advertising Bureau of Canada.
Mitch speaks frequently to diverse groups like Wal-Mart, Starbucks, Nestle, Procter and Gamble, Unilever and has shared the stage with former President of the United States, Bill Clinton, Sir Richard Branson, Malcolm Gladwell, Anthony Robbins, Tom Peters, and Dr. Phil.
Mitch is a regular columnist for the Harvard Business Review, The Huffington Post, and other magazines and newspapers. His first book, Six Pixels of Separation, named after his successful blog and podcast is a business and marketing bestseller. His latest book, CTRL ALT Delete, was released in May 2013.
A Few Final Reminders
A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
43min
January 30, 2015Social Sound Bite: A New Snapchat Feature & Super Bowl Ad Pregame
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed the new Discover feature on Snapchat. We also offered some pregame commentary the upcoming Super Bowl, the ads, and what we’re watching for from brands online and off. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
7min
January 26, 2015January 2015 Brand Zeitgeist: The Iowa Brand, Late Night, & Poo Pourri
Each month as part of the On Brand podcast, we take a look back on the month that was. We’ll reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at January 2015!
A Few Final Reminders
A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
50min
January 23, 2015Social Sound Bite: Lessons from the Social State of the Union
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the Union address. We also reviewed new data on which forms of content are most effective at reaching B2B tech buyers. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite
Obama’s Social Media Team Tries to Widen Audience for State of the Union Address (New York Times)
The Full Text of the President’s State of the Union Address (Medium)
Content Types Valued Most by B2B Tech Buyers (MarketingProfs)
Here’s the full report from Eccolo Media
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
7min
January 19, 2015Living the Brand at Ben & Jerry’s with Mike Hayes
“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been living the brand ever since. On this week’s episode of On Brand, we had the opportunity to ask Mike what this means.
About Mike Hayes
As the Digital Marketing Manager at Ben and Jerry’s, Mike Hayes is responsible for developing and executing U.S. and European digital marketing programming and social media engagement strategies. He’s responsible for U.S. digital media planning and procurement and creates and manages global digital campaigns. Hayes also formulates and implements best practices and case studies for cascading globally.
Like everyone at Ben & Jerry’s, he’s responsible for all things peace, love, and ice cream.
A Few Final Reminders
A big thanks to a mentor of this podcast with a new resource that you should know more about. Jay Baer of Convince and Convert has done it again. In addition to being a digital marketing thought leader, speaker, and best-selling author he’s now created a new online resource indexing all of the great marketing podcasts out there — it’s called Marketing Podcasts and you can find it at MarketingPodcasts.com. If you like marketing and podcasts you need to check this out.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
42min

FAQs about On Brand with Nick Westergaard:

How many episodes does On Brand with Nick Westergaard have?

The podcast currently has 598 episodes available.

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