On Brand with Nick Westergaard

By Nick Westergaard

On Brand helps you tell stronger stories and build better brands. Each week, host Nick Westergaard, author of Brand Now and Get Scrappy, interviews marketing and communication thought leaders and inno... more

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On Brand with Nick Westergaard episodes:

March 30, 2015March 2015 Brand Zeitgeist: #RaceTogether, New Social Trends
Each month as part of the On Brand podcast, we take a look back on the month that was. We reflect on the brand builders we chatted with here on the podcast and also discuss the biggest stories and pop-culture funnery that made up our brand zeitgeist. To help with this, I’m joined by our special contributor Meghann Foster. Let’s take a look at March 2015!
The Brand Zeitgeist Report: March 2015
Twitter Turns Nine — Okay. On the show we reported that Twitter turned 10 but that’s just because — in honor of their ninth birthday — they released their top 10 tweets. (Who doesn’t get 9 and 10 confused every now and then?!) Kidding aside, we looked at the top tweets and shared our thoughts on Twitter today. Speaking of social media use today …
Infinite Dial 2015, Meerkat, and More — Tom Webster was in the March zeitgeist! The month began with Tom’s episode of the On Brand podcast and was followed by Edison Research’s most recent release of the Infinite Dial study, which examines the adoption of digital media. We shared our favorite findings as well as our thoughts on how the new Meerkat app might follow some of these trends as well.
#RaceTogether Happened — Sorry Starbucks. We took a look at this recent misfire from one of the more venerable brands of our time. Starbucks has gotten involved in issues before such as the jobs crisis and the environment. Why did they stumble this time? Meghann shared some successful Chipotle cup-based conversation starters from the likes of Toni Morrison and Amy Tan.
What brand has made us smile lately? Meghann couldn’t wait to share how The Limited — a beloved brand from her youth — has found its way back to relevance with an assist from Scandal and Shonda Rhimes. I shared a story about a recent purchase from the Evernote Market — a brand I feel obligated to give more money to because of the value they provide on a daily basis.
To learn more about Meghann, follow her on Twitter and check out her work on the Iowa City Moms Blog and as organizer of our Brand Driven Digital event series.
As We Wrap Up …
Julian McBride gave a nice shout-out to our recent episode featuring Barbara Apple Sullivan. Thanks for listening Julian!
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

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49min
March 23, 2015Why Bacon Brands Beat Oatmeal Brands with Justin Foster
“Bacon is a great metaphor for the perpetually interesting brand.” Taking a cue from comedian Jim Gaffigan (Bippity-boppity-BACON!), strategist and speaker Justin Foster has found that, while it may seem silly, bacon is an amazing metaphor for how we build and grow unique and engaging brands. We couldn’t wait to chat about bacon brands on this week’s On Brand podcast.
About Justin Foster
“Inside every brand is a truth waiting to be amplified.” This is the message that Justin Foster shares as he works with clients and in his presentations and workshops. Based in Austin, TX, Justin is a brand strategist, published author, professional speaker, and workshop facilitator. He has worked for nearly 25 years in sales and marketing for small businesses and large corporations, co-founding two marketing/branding firms, and one successful start-up. As a brand strategist, Justin works with senior leaders and business owners to help them discover the “bacon” of their brand and create a meaningful, relevant presence in the marketplace. He believes that the truth of a brand is found in its culture and that culture should be as a brand’s #1 differentiator.
Justin is frequently asked to speak and write on social business, modern marketing and branding and business trends. As a speaker/facilitator, he has delivered over 400 keynotes and workshops across every major industry. In addition, he has published two books on branding: Oatmeal v Bacon: How to Differentiate in a Generic World and Human Bacon: A Man’s Guide to Creating an Awesome Personal Brand. Justin also contributes frequently to a number of blog sites and has his own popular blog at fosterthinking.com.
As We Wrap Up …
Danielle Rogers gave a nice shout-out to the On Brand podcast back in February at AMA Iowa’s Experience Event. Big thanks to Danielle for listening and to AMA Iowa for being a great organization! [EDITOR’S NOTE: This podcaster may have doubled up on this shoutout but we’re sure Danielle won’t mind.]
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

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44min
March 20, 2015Social Sound Bite: SXSW 2015 – More Meerkat, More Privacy
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed my recent trip to SXSW Interactive 2015. This event is always one of my favorites and truly the best place for keeping your finger on the pulse of what’s next. What did I learn? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite
As we discussed last week, the new Meerkat app was big at SXSW. How big …?
Everyone was talking about potential businesses uses for Meerkat. Plus everyone was Meerkat-ing (Meerkasting?) — even Julia Louis-Dreyfus!
There were also several panels and discussion around social media privacy.
BIG CONGRATULATIONS to Iowa’s own Pear Deck on their big win of $150,000 in funding at SXSW 2015!
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Justin Foster, author of Oatmeal vs. Bacon.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
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6min
March 16, 2015How to Rock Your Brand’s Content on LinkedIn with Jason Miller
“I like to be dangerous with my content.” It’s quotes like this where Jason Miller’s rock-n-roll background and passion shine through in his work. By day, Jason is the Senior Content Marketing Manager at LinkedIn. By night, he’s an accomplished rock-n-roll photographer. We talked about both aspects of his work and everything in between on this week’s episode of the On Brand podcast.
About Jason Miller
Jason Miller is the Senior Content Marketing Manager at Linkedin where he leads the global content marketing and social efforts for LinkedIn Marketing Solutions. Prior to this, he managed social media strategy at Marketo, where he was responsible for leading the company’s content and social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue.
Before Marketo, Jason worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. To this day, Miller remains a rock ’n roll photographer by night. You can view his work at rocknrollcocktail.com.
Jason is also the author of the Amazon #1 best-selling book, Welcome to the Funnel: Proven Tactics to Turn Your Social and Content Marketing up to 11. (As you can tell, he couldn’t resist the rock metaphor — even in his book title!)
As We Wrap Up …
Recently, Rob Zaleski — a great marketer over at MarketingProfs — gave us several shouts after listening to our Mitch Joel and Bryan Kramer episodes while running. Thanks for listening and enjoy your next run, Rob!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
51min
March 13, 2015Social Sound Bite: Why Meerkkat Matters
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new social app on the block. It’s called Meerkat and it allows users to live stream video directly to their Twitter account. Once you’re done streaming, the online archive of your video is gone (you can save the file to your phone if you choose). Why does Meerkat matter? Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite
Want to dig in and play with Meerkat? Download the app here.
Here’s a great breakdown of what brands and publishers need to know about Meerkat (Digiday).
As I mentioned on the show, one of the biggest cases for why Meerkat might matter lies in the recent Infinite Dial study from Edison Research. This shows that after Facebook, mobile experience apps like Instagram and Snapchat dominate social media use. Is Meerkat next?
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we have Jason Miller from LinkedIn.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
6min
March 09, 2015Brand Consistency vs. Coherence with Barbara Apple Sullivan
“Digital has democratized marketing … Consumers are playing an active role in defining our brands.” Barbara Apple Sullivan would know. As the founder and managing partner at Sullivan, she’s helped complex regulated brands like American Express and Merrill Lynch build and socialize strong brand architectures. I couldn’t wait to discuss all of this with Barbara this week on the On Brand podcast.
About Barbara Apple Sullivan
Barbara Apple Sullivan founded Sullivan in 1990 after spending more than a dozen years on the client side in the financial services industry. Recognizing a gap in how she was being serviced, Barbara understood that there was a need for agencies dedicated to helping complex businesses reach customers and prospects through the sales funnel rather than simply focusing on high level brand and awareness building. With this in mind, she launched Sullivan & Company and has grown the agency into a highly strategic group of nearly 60 employees serving clients across the financial and professional services, technology, higher education, industrial, and lifestyle industries.
Current clients include American Express, Merrill Lynch, Cornell Tech, Duke University, and Crown Castle, among others. Prior to founding Sullivan, Barbara held senior level marketing positions at Chemical Bank and American Express. Barbara received her MBA from Harvard Business School and is a graduate of University of Pennsylvania’s Wharton School with a B.S. in Marketing and Management of Entrepreneurship.
As We Wrap Up …
Recently, the On Brand podcast came up during a recent #BrandChat on Twitter. Big thanks to Danielle Rogers and Laura Kinnard for the shout out! This great community gets together every Wednesday at 10 AM Central on Twitter. Check it out.
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
43min
March 06, 2015Social Sound Bite: Is Google Killing Google+?
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a recent development from Google. On last week’s show, we shared new data illustrating that Facebook is far from dead with teens. However, Google is breaking their social network Google+ into three products — streams, photos, and Hangouts. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite
Here’s a round-up of coverage on the Google+ news.
First, this article from The Verge provides a great overview on how Google+ officially splits into Photos and Streams.
While Engadget reports that Google is testing new Contacts that blend Gmail and Google+.
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
5min
March 02, 2015How to Co-Create Brands with Tom Webster
“Your brand is not something you create. It’s a story that is told by you and your customers. It’s a co-creation.” As part of his role at Edison Research, Tom Webster spends a lot of his time carefully examining the relationship between brands, their customers, and the media landscape. We discussed all of this during his recent visit to the On Brand podcast.
About Tom Webster
Tom Webster is Vice President, Strategy and Marketing of Edison Research with nearly 20 years of experience in media research, marketing strategy, and product development. An expert in qualitative and quantitative research techniques, Webster has directed hundreds of studies in nearly every major U.S. market and worldwide.
He has conducted research for some of America’s most popular media programs, including nationally syndicated shows such as All Things Considered, The Takeaway, and The Bob and Tom Show. Webster also has experience in consumer research and new product development, and has worked with leading companies in the pharmaceutical, high tech, and financial services sectors to provide key competitive intelligence, customer requirements, and marketing strategies.
His work has been widely published in both print and online media, and he is the author of several widely quoted studies, including “Twitter Usage In America” and “The Podcast Consumer Revealed.” He’s also co-author of the Edison/Triton Digital “Infinite Dial” research series and the new book The Mobile Commerce Revolution.
As We Wrap Up …
Recently, listener Seth Sparks said about our January Brand Zeitgeist show, “I was starting to script a vlog about Iowa in the media lately. Now I feel like I don’t need to. Awesome work!” Thanks Seth!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Digital Strategy Boot Camp and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
38min
February 27, 2015Social Sound Bite: Facebook Is NOT Dead to Young People 12–24
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new data from Edison Research on social media usage among Americans age 12–24. Of particular interest is the fact that Facebook is still the dominant social network for this demographic in spite of characterizations to the contrary. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.
Beyond the Sound Bite
Don’t listen to what your friends say — Facebook is NOT dead. Want proof?
Here’s an overview of social media use among Americans age 12–24 (Edison Research).
As noted on the show, to dig deeper on this data, you can sign up for the free webinar for the 2015 Infinite Dial study. Sign up now.
Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
Until next week, see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
6min
February 23, 2015Distrupting the Definition of Branding with Jason Baer
“I don’t particularly love the term — branding.” This may come as a surprise when you consider the source. Jason Baer has an extensive background working with large organizations on large-scale brand transformations. He has a point, though. While branding isn’t any less important, we have to come up with a better definition. That’s what we set out to do on this episode of the On Brand podcast.
About Jason Baer
Jason’s passion for partnering with clients in pursuit of bolder, more ambitious definitions of success led him to SYPartners, where he joined in 2013. As a Principal, he combines his experience in strategy, communications, and creative direction to help great leaders and their organizations realize their true potential.
He began his career in a variety of roles at the D. E. Shaw Group, an overachieving global investment and technology development firm. He then spent several years as a Director and two-time winner of the Best Work award at Interbrand, the world’s largest brand consultancy, and most recently built and managed a thriving content strategy business at the simplicity and communications firm Siegel+Gale. Over this time Jason has led transformative engagements for some of the world’s leading organizations, including P&G, Hulu, NASA, Citi, Microsoft, Goldman Sachs, SAP, Subaru, Comcast, and American Express.
As We Wrap Up …
Before we call it wrap, I want to flip the microphone around to our listeners. Recently, Kate Connell shared how much she enjoyed hearing Meghann and I “jam about Iowa brands” on our January Brand Zeitgeist show. Cheers Kate!
Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.
Last but not least …
Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS.
Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast.
OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out.
And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about Twitter Brand Basics, Digital Strategy Boot Camp, and the industry leading Social Brand Forum now.
Until next week, I’ll see you on the Internet!

Learn more about your ad choices. Visit megaphone.fm/adchoices
...more
48min

FAQs about On Brand with Nick Westergaard:

How many episodes does On Brand with Nick Westergaard have?

The podcast currently has 598 episodes available.

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