Adam&Eve DDB's CSO Martin Beverley and Craig Spence, Chief Brand Officer for the IPC share the story behind the creation of Wethe15, with its focus on what we have in common, not what makes us different. Lessons in here for every marketer.

Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez  share the backstory of this Grand Prix award-winning campaign.

Pharma should treat patients like Nike treats athletes. So says John Kenny, Head of Strategic Planning at pharma agency, Intouch Group. He shares what he sees as opportunity for planners and strategists to reframe the category, worldwide.

This Gold EFFIE winning partnership with HULU drew attention to inequality by brilliantly twisting an age old adage " A woman's place is in the kitchen."

According to Ben, the essence of the Starbucks brand has always been seduction. Yet he worries it's moving away from its cultural capital codes. We talk about the brand and how its desire to connect post-lockdown led him and the team to the Funnel Cake Frappuccino.

The likelihood of getting eaten by your cat this Halloween is low, but it's not zero. Building on the success of last year's Halloween campaign, this year's "Tasty Human" takes the humor and insight to a new, hilarious level.  

In pre-covid convenience-obsessed culture, cooking at home was struggling. This led to  Lurpak's strategic pivot from celebrating "how" we cook to celebrating "why."  A 2021 APG Creative Strategy Award winner.

This independent shop with clients including Google (Chromebook, Assistant, Pixel, Photos, Pay, etc) ESPN, NBC and others, is a studio-style creative company that's delivering at speed, something that generally scares other agencies.

Three Ireland is a telecommunications brand. This B2B campaign centered around Arranmore, an isolated island off the coast of Donegal. The parallel between island life and business life was that companies, not unlike communities, need to be connected in order to effectively grow.

The story behind successfully managing through multiple challenges (chicken shortage crisis, the intro of new fries, and covid.) It's a journey of success built on the shared belief in doing the opposite of what's expected.