The Influential Personal Brand Podcast

One Rich Relationship 1,000 Casual Connections: The Framework That Built a $100M Network with Selena Soo


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How do you build a million-dollar network—without being transactional or fake?

In this powerful episode, Rory Vaden sits down with Selena Soo, USA Today bestselling author of Rich Relationships and a master of high-leverage connections. Together, they unpack the hidden frameworks behind building meaningful, financially abundant relationships that accelerate your personal brand and business success.

Selena shares her signature "6 Circles of Connection" model, the five rich relationship types every expert must cultivate, and the concept of breathtaking generosity—a game-changing mindset that redefines what it means to give.

You'll learn:

  • How to move from casual connections to career-changing alliances

  • The subtle difference between being generous vs. transactional

  • How to connect with high-level influencers (and actually be remembered)

  • Why nurturing your network is more critical than ever in the age of AI

  • How to use a "generosity fund" to scale your impact and influence

This episode isn't just about being liked—it's about becoming unforgettable to the people who matter. Whether you want more clients, more speaking gigs, or simply deeper support in your life and business, this conversation is your roadmap.

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The Influential Personal Brand PodcastBy Rory & AJ Vaden

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