In this episode, Brian Montes discusses the importance of leadership in business and shares his insights on a specific leadership technique that can optimize team performance. He emphasizes the need for a healthy culture and solid leadership to build a sustainable and profitable business. 

Brian highlights the significance of both intrinsic and extrinsic motivation in driving team success and shares his approach to understanding individuals and helping them achieve their personal and professional goals. He also emphasizes the importance of leading by example, hiring self-motivated leaders, and developing a leadership style that aligns with one's personality.

Episode Key Lessons:

• Companies live and die by the quality of their leadership.
• Building a healthy culture is essential for a sustainable and profitable business.
• Motivation is a combination of intrinsic and extrinsic factors.
• Understanding individuals and helping them achieve their goals is key to effective leadership.
• Leading by example and being transparent contribute to a positive company culture.
• Hiring self-motivated leaders is crucial for long-term success.
• Develop a leadership style that aligns with your goals, objectives, and personality.

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