Operators

By Sean Frank, Mike Beckham, Matt Bertulli, and Jason PanzerBusiness Entrepreneurship

Operators episodes

June 19, 2024 E061: Part 1: How to build resiliency into your business
00:00 Introduction
03:18 Building Resilience: Lessons from the Meta Summit
08:59 Diversification: Mitigating Risks in a Platform-Driven World
24:10 The Evolving Role of AI in Marketing
27:30 Investing in Resilience: Strategies for Long-Term Success
28:57 The Challenges of the E-commerce Ecosystem
29:55 The Risks of Relying on Algorithms
31:19 Transitioning from the Marketplace to 1P
34:35 The Importance of Understanding Your Numbers
45:38 The Global Competition in E-commerce
53:06 Building Resilience in the E-commerce IndustryOperators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIAPowered By:Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.Northbeam.https://www.northbeam.io/Sendlane.https://learn.sendlane.com/operatorsSubscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators Visit Our Website: https://www.9operators.com/
58 min
June 12, 2024 E060: Defending Your Time, Standing for Something, HexClad Super Bowl Ad & More!
00:00 Introduction and Overview of Topics
01:20 The Impact of ERP Systems on Inventory Management
05:32 The Influence of Social Media on Public Discourse
07:02 The Disruption of Traditional Media and Commerce by Digital Platforms
13:26 The Relevance of Super Bowl Ads in the Current Media Landscape
32:15 The Cost and Value of Working with Creative Agencies
37:32 The Impact of Brand Equity and Branding Investments
45:26 The Frustration of Cold Emails and the Importance of Strategic Networking
53:30 Complexities of Government Funding Programs and Ethical Decision-Making
Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA
Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.
https://www.northbeam.io/
Sendlane.
https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators
Visit Our Website: https://www.9operators.com/
59 min
June 05, 2024 E059: Meta, Consumer Sentiment & Be a Cockroach!
00:00 Introduction
08:34 Understanding Consumer Sentiment and Advertising Strategies
15:23 The Impact of Meta on Business Performance
33:36 E-Commerce Strategies and Customer Acquisition
47:43 Brand Expansion and Product Lines
59:33 Brand Equity and Category Expansion
01:03:24 The Challenge of Hubris in Business

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.
https://www.northbeam.io/

Sendlane.
https://learn.sendlane.com/operators

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators

Visit Our Website: https://www.9operators.com/
1 hr 8 min
May 29, 2024 E058: The Secret to Ecommerce Success? The Human Factor
00:00 The Business of People: Navigating Hiring Challenges
10:22 Organizational Culture and Leadership Impact
29:02 Navigating the Challenges of Hiring and Building Leadership
35:00 The Impact of Growth on Organizational Dynamics
49:48 Executive Roles and Leadership Structure

Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠

Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.
https://www.northbeam.io/

Sendlane.
https://learn.sendlane.com/operators

Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators

Visit Our Website: https://www.9operators.com/
58 min
May 22, 2024 E057: Operators in Session with Cherene Aubert
00:00 Introduction
03:41 Chaurene's Career Journey and Leaving Bobby
08:06 Growth and Challenges at ILIA Beauty
14:17 Lessons from Bobby and the Importance of Customer Obsession
22:07 Skills and Insights from the Agency World
27:25 Remote Work and Managing High-Performing Teams
34:22 Generating Sustainable Growth
36:38 Building an Organic Customer Acquisition Baseline
37:38 Alternative Growth Strategies: New Products and Distribution Channels
38:04 Clever Discounting Techniques: Gift with Purchase and Free Customization
39:00 Avoiding Brand Dilution: Thoughtful Discounting and Pricing Strategies
39:29 Hiring the Right Talent and Creating a Holistic Compensation Package
54:46 Focusing on High-Leverage Points for Maximum Growth

Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠

Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.
https://www.northbeam.io/

Sendlane.
https://learn.sendlane.com/operators

Subscribe to The Marketing Operators Podcast here:https://www.youtube.com/@MarketingOperators Subscribe to The Marketing Operators Podcast here: / @marketingoperators

Visit Our Website: https://www.9operators.com/
1 hr 14 min
May 15, 2024 E056: 9-Figure Brand Health Check
00:00 Introduction
00:32 International Expansion and Diversification
01:28 Streamlining Logistics and Inventory Management
11:31 The Challenges of Launching New Products
12:55 The Benefits of Planning Product Launches in Advance
28:26 The Impact of Digital Marketing on Sales
30:24 Paid Ads and Physical Retail
40:27 Challenges of Scaling a Business
45:39 Building a Positive Work Culture
54:56 The Importance of People Management

Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email

⁠⁠⁠Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.
https://www.northbeam.io/

Sendlane.
https://learn.sendlane.com/operators

Subscribe to The Marketing Operators Podcast here:
https://www.youtube.com/@MarketingOperators

Visit Our Website: https://www.9operators.com/

1 hr 1 min
May 08, 2024 E055: The AI Takeover, Formal Education Decline, Ecom Tech Disruptions & The Future of Employment
00:00 Introduction: Outsourcing, AI, and the Future of College Education
03:44 The Impact of Remote Work on American Workers
06:30 The Rise of the Global Workforce
26:41 Reevaluating the Concept of Equity in a Global Economy
27:39 The Rise of Robotics and AI in the Workforce
29:07 Remaining Competitive in a Changing Job Market
31:32 The Future of Credentialing
35:09 The Gig Economy and the Freelancification of Work
37:24 Government Policies and the Impact on Employment
47:37 The Changing Nature of Education and Learning

Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email

⁠⁠⁠Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.
https://www.northbeam.io/

Sendlane.
https://learn.sendlane.com/operators

Subscribe to The Marketing Operators Podcast here:
https://www.youtube.com/@MarketingOperators

Visit Our Website: https://www.9operators.com/
56 min
May 01, 2024 E054: TikTok and Cool Brands
00:00 Government Bureaucracy and Productivity
07:05 Enforcement of Intellectual Property
14:37 The Speed of Government Action
30:45 The Impact on Brands and Creators
41:04 Innovative Brands: Malbon Golf and Rude
53:29 Challenges of Growing a Fashion Brand

Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠

Powered By:
Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.
https://www.northbeam.io/

Sendlane.
https://learn.sendlane.com/operators

Subscribe to The Marketing Operators Podcast here: https://www.youtube.com/@MarketingOperators Visit Our Website: https://www.9operators.com/
53 min
April 24, 2024 E053: Temu & Politics
00:00 Introduction and Overview
08:10 The Impact of Taxes on Entrepreneurship
15:20 The Rapid Growth of Temu
33:18 Adding Value, Building Brands, and Operational Excellence in Ecommerce
41:02 Creating Sustainable Competitive Advantages and Protecting Intellectual Property
52:04 Being Proactive and Vigilant in Protecting Your Business

Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠
Powered By:
Fulfil.io.https://bit.ly/3pAp2vuThe Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.
Northbeam.https://www.northbeam.io/
Sendlane.https://learn.sendlane.com/operators
Subscribe to The Marketing Operators Podcast here:
https://www.youtube.com/@MarketingOperators
Visit Our Website: https://www.9operators.com/
1 hr 2 min
April 17, 2024 E052: Connor Rolain: Marketing Tactics, Product Expansion, Creative Operations, Growth Team & More
00:00 Introduction
08:02 Transitioning from Agency to In-House
30:34 Unlocking New Levels of Growth
37:26 Expanding into Consumables and Higher-End Appliances
46:29 Segmenting Ad Sets for New Product Categories
57:37 Measuring and Comparing Creative Metrics
01:08:28 Maximizing Potential through Editing Existing Creative

Operators Exclusive Slack: ⁠⁠⁠https://9operators.slack.com/join/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA#/shared-invite/email⁠⁠⁠

Powered By:

Fulfil.io.
https://bit.ly/3pAp2vu
The Only Cloud ERP Designed to Efficiently Scale 8 and 9-Figure Brands.

Northbeam.
https://www.northbeam.io/

Sendlane.
https://learn.sendlane.com/operators

Visit Our Website: https://www.9operators.com/
1 hr 11 min

About Operators

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In the world of ecommerce, a legendary text group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world’s biggest brands…