OPTIMIZE with Brian Johnson | More Wisdom in Less Time

On October 12, 2019, Eliud Kipchoge (El-ee-ud Kip-cho-ge) made history by doing what many thought was impossible. (In fact, it’s been called “the last barrier of modern athletics.”) He ran a marathon in less than 2 hours.

A few +1s ago, we had fun chatting about the starting and finish lines of my first business, eteamz.  I mentioned that it wasn’t all sunshine and rainbows and we briefly discussed the fact that I’ve failed WAY MORE times than I’ve succeeded.

In our last +1, we talked about the Spartan World Championships and my “Thank you. Thank you. Thank you.” and “OMMS!” “OMMS!” “OMMS!” mantras as I started (!) and finished the Race after Emerson challenged me to do it.

In our last couple +1s, we talked about finishing strong and getting to the starting lines of life. Today I want to chat about a recent starting line I almost didn’t get to.

In our last +1, we talked about the importance of finishing strong. I shared a bit about the origin story of my first business, eteamz. It probably sounded like all sunshines and rainbows. Of course, it wasn’t.In our last +1, we talked about the importance of finishing strong. I shared a bit about the origin story of my first business, eteamz. It probably sounded like all sunshines and rainbows. Of course, it wasn’t.

As we’ve discussed a few times, I went to UCLA. First generation college student. Studied Psychology and Business. I was recruited by the old Arthur Andersen which, at the time, was the largest professional services firm in the world—which seemed like a pretty exciting place for me (the son of a guy who worked in a grocery store for 40 years) to start my career.

We talk a lot about the futility of arguing with reality. As Byron Katie so perfectly says, “When I argue with reality I lose. But only 100% of the time.” (Hah.)

The other day I did my normal morning thing. Only, this time after my Trail session I had my breakfast/first meal a little earlier than usual. 9:30am to be precise.

The other day I was walking home from our studio. It’s only a few minutes from our house near downtown Ojai, California.

In our last +1, we took a very quick, high-level look at the growing recognition of the fact that businesses can (and I’d say must!) be used as a force for good.