Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze. In this week's episode we catch up on our recent projects for Freetrail and Super Rider. Then we debrief on episode #15 with Kyle Siegel, exploring some takeaways from Raide Research's strategy. Then we talk about Bandit Running's recent brand activation around the US Olympic Trials and finish with Brand Product Content. Links:

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• Setting the Table
• Freetrail bucket hat