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Are you looking to dedicate more time to content creation? In this episode of the Maximum Lawyer podcast, hosts Jim Hacking and Tyson Mutrux delve into the nuances of content creation, emphasizing the importance of simplicity and client-focused messaging. 

When it comes to getting a start in content creation, Jim and Tyson talk about the need for the process to be simple and manageable. Most people think that content creation needs to be complicated and advanced, with theme music, the most up to date camera and a dedicated editor. The reality is this can be done using basic equipment and some research. Creating good content also involves answering the questions people want to know. If someone searches a question up years later, they will fall into your funnel through a video that is focused on that topic. 

Consistency is key in the content creation space. In order to make an impact or get people to listen to what you are generating, there needs to be a consistent schedule to put content out. It may feel like generating multiple videos a week is a lot or you feel like you have talked about a topic too many times. But, the reality is not every person is going to watch the same video. Different videos are going to impact different people.

Listen in to learn more!

02:00 The importance of simple content creation

07:07 The significance of listening for new content ideas based on how people phrase their questions

09:49 Consistency and authenticity in content creation 

12:16 Focus on one social media platform 

13:45 Having a distinct voice and incorporating humor 

18:35 Keeping content creation simple

19:27 The importance of delegating finance-related tasks and the benefits of outsourcing

Tune in to today’s episode and checkout the full show notes here.