The Property Management Podcast with That Property Mum

Overcoming Mindset Blocks & Building Your Brand on Social Media with Kylie Walker


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If you've ever held back from showing up on social media because of fear—fear of judgement, not feeling good enough, or worrying you’ll get it wrong—you’re not alone. In this episode, I’m getting real about the mindset blocks that kept me stuck and how I pushed past them to build my brand and grow my businesses.

I’ll share the personal challenge that helped me shift gears, the power of consistency, and why showing up—even when it feels uncomfortable—is key to building trust and connection online. Whether you're just starting out or feeling stuck, this episode will help you take that next step with more confidence and clarity.

In this episode, I dive into the mindset blocks that often stop business owners from using social media effectively to grow their brand. I open up about my own experience with fears like judgement, imposter syndrome, and self-doubt—and how I slowly worked through them.

One of the biggest turning points for me was setting a personal challenge: post one video every week. That small commitment helped me show up more confidently online, build my personal brand, and ultimately grow multiple businesses.

If you're holding back, this episode is your reminder to start before you feel ready. Show up as your authentic self, focus on consistency over perfection, and engage with your audience in a real way. It’s not about being flawless—it’s about being present.

“If I could overcome my fears and build a brand that changed my life, so can you. Your voice matters, your experience matters, your business and you deserve to be seen.”- Kylie Walker

We explore:

  • Mindset blocks affecting social media engagement
  • Overcoming fear of judgment and criticism
  • Addressing imposter syndrome and self-doubt
  • Importance of authenticity over perfection in online presence
  • Strategies for building confidence in social media usage
  • Commitment to consistency in posting content
  • Focusing on providing value rather than selling
  • Emphasizing engagement and community building on social media
  • The significance of personal branding in business growth
  • Encouragement to take action and start sharing content online


Done for You Services

Done For You Services - https://dfys.com.au/

Find out about our Done For You Social Media Management - https://dfys.mykajabi.com/done-for-you-sm

Find out about our Done for You Lead Generation - https://dfys.mykajabi.com/done-for-you-lead-generation

Connect with Done For You Services: https://www.instagram.com/doneforyouservices_/


Kylie’s Resources

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

Kolmeo: https://kolmeo.com/

Sensor Global: https://sensorglobal.com/

HD&U Sales Bundle: https://www.hdandu.com.au/that-property-mum-sales-readiness-bundle-0

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

 

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum


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The Property Management Podcast with That Property MumBy Kylie Walker

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