Ready to unlock the secrets of building a powerful personal brand in the fitness world?

Tune into the “Master Instructor Roundtable” for a compelling insider’s look at what makes NASM’s brand stand out and how you can apply those strategies to your own career! Hosts Wendy Batts, and Marty Miller, are joined by featured guest, Cynthia Flores, NASM’s creative director, who reveals behind-the-scenes stories of brand evolution, authentic messaging, and transformative community engagement.

Discover how NASM has set the standard for science-based fitness for over 35 years and learn why their creative approach goes far beyond marketing – it’s about listening to real trainers and coaches, adapting to trends, and celebrating diversity and inclusion. Curious about how casting calls work or why NASM features certified trainers as brand models? Cynthia shares surprising tales of fitness pros turned models thanks to NASM’s campaigns!

Whether you’re a personal trainer eager to carve your path, a fitness enthusiast intrigued by industry branding, or a business owner looking for inspiration, this discussion delivers actionable advice on finding your authentic voice, specializing for success, and connecting with today’s fast-moving digital audience.

Packed with real-world examples, practical branding tips, and genuine encouragement, this episode is your all-access pass behind the curtain of a legacy brand. Listen to learn how to spark your own legacy, avoid common branding mistakes, and become part of the NASM community’s ongoing story.

If you like what you just consumed, leave us a 5-star review, and share this episode with a friend to help grow our NASM health and wellness community!

The content shared in this podcast is solely for educational and entertainment purposes. It is not intended to be a substitute for professional advice, diagnosis, or treatment. Always seek out the guidance of your healthcare provider or other qualified professional. Any opinions expressed by guests and hosts are their own and do not necessarily reflect the views of NASM.

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