Own Your Business

Putting pricing on your website is a double-edged proposition for wedding pros. How do you get couples the information they need without scaring them away? If you share too much or in the wrong way, then you could end up pushing off potential inquiries – even from affluent buyers. In this episode, listeners will get answers to questions like:

- Do you put a pricing page in your main navigation?

- Do you mention your “average” or “starting at” prices?

- Is the word “investment” helpful to selling luxury?

- And 7 other questions about pricing on your website

The fastest way to make more profit is to raise your rates. It’s also the number one way to get more of your time back. But if you increase too quickly, and you might get ghosted. Increase too slowly, and you might keep leaving money on the table.  Listeners will take away:

- 5 different indicators it’s time to bump rates

- High and low conversion rates for inquiries-to-bookings

- How much to increase prices at a time

- When to lift rates up with the least risk

Stop jumping to solutions when you don’t even know what issues you’re trying to resolve. Fast is slow, and slow is smooth. Learn 6 key indicators to pay attention to before you make any big changes - or investments - in your business. Listeners will take away:

- How to tell what areas are working well

- What needs to be improved in your buyer’s journey

- Identify what you should spend your time and money on in the coming months

Couples expect you to feel confident talking about budget. But if you don’t know what to ask - or worse, talk about it too early - you could scare away potential clients. Get the prep you need to feel 100% discussing how much they want to spend - and why you’re worth every penny.  Listeners will take away:

Turn Your Blog into a Storyselling Machine

Real weddings are a hot commodity in wedding marketing. But you can’t just dump a bunch of photos onto a blog post and call it a day. The best marketers are storytellers, and when you know the formula you can become one on your website. Listeners will take away:

Let Your Website Sell for You

You don’t have time to be a full-time salesperson for your business. And you can’t afford to spend time getting on the phone with everyone who’s interested. That’s why you should let your website do the heavy lifting for you – both to get more inquiries and also to help close the deal. Listeners will take away:

The Perfect Contact Form

Is there such a thing as the “perfect contact” form? The short answer is no, because every business has different goals. And every business has different strategies to reach those goals. What we do know is that YOUR perfect contact form exists somewhere on a spectrum, and you need to ask good questions to find out exactly where. Listeners will take away:

The Power of Social Proof

It’s scary for couples to make the decision to work with you. Or anyone on their wedding. In fact, it’s a little terrifying to even get married! One of the best ways you can offer reassurance and reduce the risk in choosing your brand over others is to pull on the persuasive power of the “herd effect.” Listeners will take away:

If you’re not using personalized proposals to sell your services, you could be leaving huge amounts of money on the table. If you’re ready to make the switch or already doing it and want to convert more bookings, check out this episode to learn what makes the most persuasive proposals. Listeners will take away:

Putting the right photos on your website sounds easier than it actually is. Will it catch their attention? Will it stand out? Will it trigger their biggest desires? The key to answering YES! to these questions and others is to choose photos based on the psychographics for your ideal client. Listeners will take away: