Own Your Business

Own Your Business

By Sam Jacobson with IdeactionBusinessMarketing
Download on the App Store

Own Your Business episodes

  • 6 Ways to Use Video to Book More Clients

    We all know video is THE way to capture your clients’ attention. But it’s not always easy to create – or know where to use it. Discover the best places in the buyer’s journey to drop in a video to build value and provide reassurance to would-be couples. Listeners will take away:

    • Why a well-designed sales process is like bringing a Ferrari to a horse race
    • What to bake into your sales workflow to build the most value
    • 6 solid tips on how to leverage the power of video in the buyer’s journey
    • 22 min
    • Introduction to Buyer Types for Wedding Pros

      Ever worked with a client who rubbed you the wrong way? Or had a couple who you gelled with immediately? That’s because we’re all wired a certain way, and when you know how each client prefers to communicate you can make it easy to connect with every couple, not just your ideal ones. Listeners will take away:

      • What leadership training can teach us about sales work
      • The number one skillset to develop if you want to succeed with your business
      • My enneagram, MBTI and DISC profiles
      • Background on the four different buyer types you’ll see in your clients
      • How you can sell the same thing differently to different buyer types
      • 24 min
      • Top 3 Pricing Strategies for Wedding Pros

        Not sure how to set your prices? Or maybe you’re too cheap to refer? Or what about that event you need to book, but it’s lower than what you know you need to charge? The good news is you have a few different pricing strategies to choose from. Learn about the upsides and downsides to each, as well as which one is best for you right now. Listeners will take away:

        • Difference between pricing strategies and tactics
        • Define 3 common strategies
        • Talk about when to use each one
        • Share when not to use each one
        • 24 min
        • Prequalify Your Favorite Clients

          Wedding pros are too busy to waste time with price shoppers. You know the ones who inquire, get pricing, and then ghost you? Or say they have the budget and then go for someone cheaper? Stop spending time chasing the wrong couples and start using your website and sales workflow to filter out the wrong clients. Listeners will take away:

          • Why it’s more important than ever to qualify clients before you talk with them
          • How to prequalify without repelling ideal clients
          • Ways to automate the process so you can save time to put it towards your best buyers
          • 18 min
          • Welcome to the Own Your Business Podcast

            Wedding pros aren’t born knowing everything. And most didn’t go to school to learn how to be a business owner. It’s hard to know how to run your company, but once you have the insight and skills you’ll feel confident in the day-to-day, and level up to reach your goals. Stop learning from trial and error – or faking it till you make it - and start to (finally) own your business. Listeners will take away:

            • Why I started the Own Your Business podcast
            • Who the podcast is for
            • What to expect from each episode
            • 5 big ways this from the podcast if you listen every week
            • Get to know me and my background
            • Talk about three different types of business owners and how they approach problems in their companies
            • 15 min

            About Own Your Business

            From the publisher's feed

            A podcast for wedding professionals who want the knowledge and skills to grow a business with confidence. Industry authority Sam Jacobson hosts solo or with fellow sales and marketing expert, Katy…

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