What do your prospective clients need to see one week before joining your gym?

In this episode, host Mike Warkentin and marketing expert Colm O’Reilly talk about how to build a direct-response campaign that stops the scroll and brings in new members.

A direct-response campaign asks people to take action and makes it easy to do so: “Do you want to get fit? Here’s how to get started.”

Colm—a Two-Brain mentor and the owner of CrossFit Ireland and We Do Your Paid Marketing—explains the importance of knowing who you are targeting and what problems you can solve for them, and he outlines simple but effective direct-response strategies such as sell by chat and monthly email campaigns.

One of the benefits of direct-response campaigns is that you can track their effectiveness and return on investment (ROI). If you set your funnel up properly and run the numbers, you’ll know for sure if you’re wasting money on ads or using them to generate front-end and downstream revenue that more than covers your marketing costs.

Two-Brain mentors help clients create and maintain four marketing funnels that ensure a steady flow of high-quality leads. If you’re struggling to acquire new members, a mentor can help.

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Gym Owners United

0:46 - Paid branded vs. paid direct-response campaigns

6:14 - What to focus on right away

16:26 - Powerful tactic: sell by chat

21:55 - Solving the client’s problem

29:00 - What can Colm do for you?