Rich sits down with entrepreneur, athlete, and absolute savage of a human being, Trevor Cowley. If you’ve seen him online, you know the guy is built different — running 10 miles a day for over a year, attempting a Guinness World Record for most consecutive half marathons, and building multiple 7 and 8 figure companies… all while staying locked in on becoming the best version of himself.

Trevor breaks down the mindset behind doing hard things, why most people stay stuck at the same level for years, and how setting goals that scare you is the fastest way to reinvent who you are. The two dive deep into building teams, finding A-player talent, scaling companies without losing your sanity, and why being disciplined when you’re successful is actually harder than being disciplined when you’re broke.

This conversation is raw, real, and packed with gems for anyone who’s ready to demand more out of themselves — in business, in fitness, and in life. If you're in a season where you need to push, pivot, or level up, this episode is exactly what you need.

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