This is Part 1 of Steve Coughran’s book Cash Flow. In this section, Steve lays the foundation of why so many businesses struggle with cash even when they look profitable on paper. He explains the stages of a hidden cash flow crisis, why free cash flow matters more than revenue or profit, and introduces the seven levers that determine a company’s value.<a href='https://www.linkedin.com/in/stevecoughran/'>LinkedIn</a> | <a href='https://www.youtube.com/@SteveCoughran'>YouTube</a> <a href='https://www.coltivar.com/byfiq'>coltivar.com/byfiq</a>

This is Part 1 of Steve Coughran’s book Cash Flow. In this section, Steve lays the foundation of why so many businesses struggle with cash even when they look profitable on paper. He explains the stages of a hidden cash flow crisis, why free cash flow matters more than revenue or profit, and introduces the seven levers that determine a company’s value. LinkedIn | YouTube coltivar.com/byfiq

This is Part 1 of Steve Coughran’s book Cash Flow. In this section, Steve lays the foundation of why so many businesses struggle with cash even when they look profitable on paper. He explains the stages of a hidden cash flow crisis, why free cash flow matters more than revenue or profit, and introduces the seven levers that determine a company’s value.<a href="https://www.linkedin.com/in/stevecoughran/" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/@SteveCoughran" rel="noopener noreferrer">YouTube</a> <a href="https://www.coltivar.com/byfiq" rel="noopener noreferrer">coltivar.com/byfiq</a>

Part 1: The Foundation of Great Companies | Cash Flow

Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts. Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat. On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions. Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Part 1: The Foundation of Great Companies | Cash Flow

Part 1: The Foundation of Great Companies | Cash Flow

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