This is Part 11 of Steve Coughran’s book Cash Flow. In this section, Steve covers the seventh lever of cash flow: strategy. He explains why profit is just the result of a good strategy, how ROIC is the scoreboard that proves whether your strategy is working, and the two main paths to long-term competitive advantage: differentiation or cost leadership.<a href='https://www.linkedin.com/in/stevecoughran/'>LinkedIn</a> | <a href='https://www.youtube.com/@SteveCoughran'>YouTube</a> <a href='https://www.coltivar.com/byfiq'>coltivar.com/byfiq</a>

This is Part 11 of Steve Coughran’s book Cash Flow. In this section, Steve covers the seventh lever of cash flow: strategy. He explains why profit is just the result of a good strategy, how ROIC is the scoreboard that proves whether your strategy is working, and the two main paths to long-term competitive advantage: differentiation or cost leadership. LinkedIn | YouTube coltivar.com/byfiq

This is Part 11 of Steve Coughran’s book Cash Flow. In this section, Steve covers the seventh lever of cash flow: strategy. He explains why profit is just the result of a good strategy, how ROIC is the scoreboard that proves whether your strategy is working, and the two main paths to long-term competitive advantage: differentiation or cost leadership.<a href="https://www.linkedin.com/in/stevecoughran/" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/@SteveCoughran" rel="noopener noreferrer">YouTube</a> <a href="https://www.coltivar.com/byfiq" rel="noopener noreferrer">coltivar.com/byfiq</a>

Part 11: Lever #7 – Strategy | Cash Flow

Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts. Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat. On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions. Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Part 11: Lever #7 – Strategy | Cash Flow

Part 11: Lever #7 – Strategy | Cash Flow

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