This is Part 2 of Steve Coughran’s book Cash Flow. In this section, Steve explains why profit doesn’t protect a business from failure and why free cash flow is the real survival metric. He breaks down how to calculate free cash flow, why it matters more than revenue or profit, and how companies with strong cash flow thrive in any economy.<a href='https://www.linkedin.com/in/stevecoughran/'>LinkedIn</a> | <a href='https://www.youtube.com/@SteveCoughran'>YouTube</a> <a href='https://www.coltivar.com/byfiq'>coltivar.com/byfiq</a>

This is Part 2 of Steve Coughran’s book Cash Flow. In this section, Steve explains why profit doesn’t protect a business from failure and why free cash flow is the real survival metric. He breaks down how to calculate free cash flow, why it matters more than revenue or profit, and how companies with strong cash flow thrive in any economy. LinkedIn | YouTube coltivar.com/byfiq

This is Part 2 of Steve Coughran’s book Cash Flow. In this section, Steve explains why profit doesn’t protect a business from failure and why free cash flow is the real survival metric. He breaks down how to calculate free cash flow, why it matters more than revenue or profit, and how companies with strong cash flow thrive in any economy.<a href="https://www.linkedin.com/in/stevecoughran/" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/@SteveCoughran" rel="noopener noreferrer">YouTube</a> <a href="https://www.coltivar.com/byfiq" rel="noopener noreferrer">coltivar.com/byfiq</a>

Part 2: The Cash Flow Mindset | Cash Flow

Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts. Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat. On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions. Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Part 2: The Cash Flow Mindset | Cash Flow

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