This is Part 4 of Steve Coughran’s book Cash Flow. In this section, Steve breaks down the two main ways businesses are valued: the income approach, based on free cash flow, cost of capital, and growth, and the market approach, based on EBITDA multiples. He explains why understanding both is critical, how multiples impact valuation, and what really drives the worth of your company.<a href='https://www.linkedin.com/in/stevecoughran/'>LinkedIn</a> | <a href='https://www.youtube.com/@SteveCoughran'>YouTube</a> <a href='https://www.coltivar.com/byfiq'>coltivar.com/byfiq</a>

This is Part 4 of Steve Coughran’s book Cash Flow. In this section, Steve breaks down the two main ways businesses are valued: the income approach, based on free cash flow, cost of capital, and growth, and the market approach, based on EBITDA multiples. He explains why understanding both is critical, how multiples impact valuation, and what really drives the worth of your company. LinkedIn | YouTube coltivar.com/byfiq

This is Part 4 of Steve Coughran’s book Cash Flow. In this section, Steve breaks down the two main ways businesses are valued: the income approach, based on free cash flow, cost of capital, and growth, and the market approach, based on EBITDA multiples. He explains why understanding both is critical, how multiples impact valuation, and what really drives the worth of your company.<a href="https://www.linkedin.com/in/stevecoughran/" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/@SteveCoughran" rel="noopener noreferrer">YouTube</a> <a href="https://www.coltivar.com/byfiq" rel="noopener noreferrer">coltivar.com/byfiq</a>

Part 4: Two Ways to Measure Firm Value | Cash Flow

Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts. Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat. On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions. Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Part 4: Two Ways to Measure Firm Value | Cash Flow

Part 4: Two Ways to Measure Firm Value | Cash Flow

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