This is Part 6 of Steve Coughran’s book Cash Flow. In this section, Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers.<a href='https://www.linkedin.com/in/stevecoughran/'>LinkedIn</a> | <a href='https://www.youtube.com/@SteveCoughran'>YouTube</a> <a href='https://www.coltivar.com/byfiq'>coltivar.com/byfiq</a>

This is Part 6 of Steve Coughran’s book Cash Flow. In this section, Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers. LinkedIn | YouTube coltivar.com/byfiq

This is Part 6 of Steve Coughran’s book Cash Flow. In this section, Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers.<a href="https://www.linkedin.com/in/stevecoughran/" rel="noopener noreferrer">LinkedIn</a> | <a href="https://www.youtube.com/@SteveCoughran" rel="noopener noreferrer">YouTube</a> <a href="https://www.coltivar.com/byfiq" rel="noopener noreferrer">coltivar.com/byfiq</a>

Part 6: Lever #2 – Price | Cash Flow

Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts.Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat.On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions.Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Welcome to Strategy Meets Finance, the podcast for business owners and entrepreneurs who want to start, grow, and run a business that lasts. Most business owners struggle because they treat strategy and finance as separate. But without a clear strategy, your finances won’t support long-term growth. And without strong financial planning, even the best business ideas fall flat. On this show, we bring both sides together—so you can grow your business with confidence, improve cash flow, increase profit, and make better decisions. Hosted by Steve Coughran, a former CFO and founder of Coltivar, each episode shares simple tools, real examples, and practical advice from working with companies of all different sizes. You’ll learn how to set smart goals, fix money leaks, build stronger teams, and create lasting value.

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Part 6: Lever #2 – Price | Cash Flow

Part 6: Lever #2 – Price | Cash Flow

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