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This is Part 6 of Steve Coughran’s book Cash Flow. Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers.
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coltivar.com
By Steve Coughran4.8
2222 ratings
Ready to see how much cash is hiding in your business? Get your free Financial Health Check now: coltivar.com/check
This is Part 6 of Steve Coughran’s book Cash Flow. Steve unpacks the second lever of cash flow: price. He explains why price is the most powerful driver of profitability, how perceived value determines what customers will pay, and how businesses can raise prices confidently without losing customers.
LinkedIn | YouTube
coltivar.com

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