“It's kind of like light… you flick a light switch on in the room and when you flip that switch, what you want is the experience of a lit room. You're not thinking about whether it comes from renewable energy or fossil fuels. You just want light. Well, I think most people just want meat. They don't care if animals are slaughtered. In fact, they probably would prefer that they not be slaughtered for it.” – Paul Shapiro

Paul is the founder and CEO of the Better Meat Co., an alternative protein company that is replacing animals in our food supply. He’s also the author of, Clean Meat: How Growing Meat Without Animals Will Revolutionize Dinner and the World.

Paul spent the first two-plus decades of his career in animal protection. First, he founded and ran the animal protection organization, Compassion Over Killing, which is now called Animal Outlook, and then he spent 13 years at the Humane Society of the United States, working to give farmed animals better lives. He changed laws and the world for massive amounts of animals across this county.

And then he had a realization… that food technology would save far more lives than anything else possibly ever could.