Kasim and Ralph discuss when and how Performance Max can still be a valuable asset for your marketing strategy despite its downsides.

Explore the world of Performance Max campaigns and its relevance in today's digital advertising landscape. Learn about the tweaks you can make when running PMax campaigns to ensure you still have control over them and why you should use Media Efficiency Ratio (MER) to measure your campaign's effectiveness accurately.

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0:00 Performance Max In 2023: When Is It Still Good For Your Business?

2:31 How to analyze the effectiveness of PMax

6:03 New customer acquisition is difficult

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