Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigating the early chaos of startup life or looking for the sweet spot between professional achievement and personal fulfillment, this conversation is your guide to the less traveled paths of success. Join us as we uncover why the real magic of entrepreneurship lies in embracing the unpredictable, finding depth in the dialogue, and laughing all the way to your goals. Get ready for a mix of wisdom, wit, and a fresh perspective on what it means to build something truly impactful. Welcome to a world where business meets life, minus the script.

Chapters:

• 00:00:00 - Kickoff: Unconventional Wisdom Ahead
• 00:02:23 - Therapy's Role: Navigating Personal and Professional Growth
• 00:05:21 - Legacy & Laughter: The True Marks of Success
• 00:07:25 - The Real Entrepreneurial Adventure: Beyond the Balance Sheets
• 00:11:47 - Embracing the Chaos: How Unpredictability Fuels Innovation
• 00:16:25 - Rethinking Morning Rituals: A Blueprint for the Day Ahead
• 00:18:57 - Discovering Purpose in the Puzzle of Entrepreneurship
• 00:22:23 - Why We Create: Tapping Into Our Innate Drive
• 00:24:33 - Creativity: Not Just a Luxury, But a Necessity
• 00:27:15 - Mastering the Art of Delegation for More Creative Freedom
• 00:29:42 - The Secret to Turning Downtime Into Growth Time
• 00:32:08 - Building a Support System for Entrepreneurial Success
• 00:34:34 - The Power of Priorities: Work, Life, and Everything in Between
• 00:37:50 - The Significance of Self-Care in Sustaining Success
• 00:42:19 - Wrapping Up: Your Turn to Dive In

LINKS AND RESOURCES:

• My $100,000,000 Morning Routine
• The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
• Episode 506: How To Sell Your Business With Investment Banker Greg Smith
• The Covey Time Management Matrix Explained
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential role of customer retention and the dynamic between operations and client success. By leveraging their expertise and personal experiences, Ralph and Kasim offer great advice about structuring sales and marketing to drive business growth and ensure long-term success. This episode is a must-listen for business owners and marketers alike, offering strategies to not only attract but also retain customers, thereby fostering sustainable business development.

Chapters:

• 00:00:00 - Kickoff: Welcoming Listeners to the World of Perpetual Traffic
• 00:01:40 - Synergy or Silo? Debating Sales and Marketing's Best Fit
• 00:03:55 - Digital Marketing Maze: Navigating Complexity for Success
• 00:05:01 - Align for Impact: Why Sales & Marketing Need to Be In Sync
• 00:09:29 - Evolving Roles: Adapting Sales and Marketing for Growth
• 00:12:37 - Seamless Handoffs: Bridging Sales to Operations for Efficiency
• 00:18:35 - Unified Incentives: Crafting Harmony Across Departments
• 00:21:27 - Retention Mastery: Keeping Customers in the Long Run
• 00:22:08 - Meet the Retention Specialist: Your Business's Best Friend
• 00:24:11 - The Personal Touch: Revolutionizing Customer Retention
• 00:26:15 - Client Success Revolution: A Department Dedicated to Keeping Customers
• 00:30:27 - Retention Systems: Building Effective Strategies for Loyalty
• 00:36:57 - Wrapping Up: Key Takeaways on Retention and Achieving Business Excellence

LINKS AND RESOURCES:

• Episode 576: (Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’t
• Episode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’t
• PT Telegram
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they embark on a quest to unravel the enigmatic realm of New Customer Acquisition Costs (NCAC), throwing the gauntlet down at the feet of the age-old marketing monarch, Return On Ad Spend (ROAS).

With wit sharper than a spreadsheet's edge, they explore the alchemy of accurate attribution, transforming raw data into golden insights for scaling and nurturing your business garden. This episode is a pilgrimage to the holy grail of marketing metrics, offering a fresh map to navigate the digital age's growth landscapes. Tune in to elevate your marketing metrics wisdom, decode the mysteries of customer acquisition, and perhaps, find the secret passage to sustainable growth. This is a must-listen for anyone looking to conjure up business success without falling for the illusion of misleading metrics. Welcome to the grand tour of the future of marketing, where data dazzles and insights inspire!

Chapters:

• 00:00:00 - Setting the Stage: Meet the Voices Behind the Mics
• 00:02:07 - Metrics Unmasked: Diving Deep Without the Deep End
• 00:03:28 - NCAC Revealed: More Than Just Alphabet Soup
• 00:05:18 - View-Through Conversions: Seeing Through the Marketing Mirage
• 00:08:11 - The Balancing Act: Juggling NCAC and CAC Without Dropping the Ball
• 00:11:19 - Tool Time with Wicked Reports: The Sherlock Holmes of Marketing Data
• 00:15:05 - Wicked Reports Unwrapped: Peeking Behind the Curtain of Data
• 00:17:20 - Journey Mapping: Where Data Tells a Story
• 00:19:45 - The Duel: NCAC vs. CAC in the Ultimate Showdown
• 00:22:30 - Ad Platforms on Trial: Judging the Numbers
• 00:25:15 - Tales of Triumph: When Data Leads to Victory
• 00:28:37 - Peering Into the Crystal Ball: The Future of Attribution Analytics
• 00:30:40 - The Final Bow: Leaving You Smarter and Ready for Action

LINKS AND RESOURCES:

• Wicked Reports
• What are Facebook View-Through Conversions?
• Scott Desgrosseilliers on LinkedIn
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profitability, which states that businesses cannot scale if they still want a high net operating income. They provide examples from companies like Tesla and Apple to illustrate their points. Additionally, they share their own experiences with testing new theories on themselves and discuss the benefits of organic social media over paid traffic. Overall, this episode offers valuable insights for businesses looking to increase revenue and profitability.

Chapters:

• 00:00:00 Déjà Vu Intro: Kicking It Old School with a Modern Twist
• 00:00:48 The Price of Fame in Business: Deciphering the Da Vinci Code of Costs
• 00:05:54 The Great Scale Debate: Why Bigger Isn’t Always Richer
• 00:08:39 The Happy Accident: When Marketing Missteps Turn into Gold
• 00:17:07 Jay Abraham's Encore: The Trinity of Business Growth, Reimagined
• 00:21:39 LTV Unleashed: The Epic Saga of Customer Value
• 00:24:25 Traffic Wars: The Organic Rebels vs. The Paid Empire
• 00:26:11 The Growth Conundrum: When Scaling Feels Like Tightrope Walking in Heels
• 00:29:17 Smart Scaling Tactics: Ninja Moves for the Ambitious Business
• 00:36:03 From Garage to Glory: The Rollercoaster Ride to Big Business
• 00:38:51 Growth Hacking Mastery: Turning Inverse Profitability Into Your Secret Weapon

LINKS AND RESOURCES:

• Episode 474: What Is The Law Of Inverse Profitability™?
• Episode 519: “The ACC Model” Case Study: How To Scale Your Meta Ads Using Google Performance Max
• Episode 577: (Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use…But Aren’t
• Have you heard of The Law of Inverse Profitability™?
• The Law of Inverse Profitability
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Tier 11 Data Suite

Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity towards advertising messages amidst the election fervor. The conversation also veers into strategic insights on navigating the competitive ad space, leveraging the peculiarities of the electoral cycle to fine-tune marketing approaches. If you’re a marketer aiming to create strategies that withstand the turbulence of political seasons, ensuring your message remains strong and persuasive despite the clutter of election-year advertising, don’t miss out on this episode!

Chapters:

• 00:00:00 - Welcome Aboard the Perpetual Traffic Express with Kasim Aslam and Lauren Petrullo
• 00:01:52 - Election Years Meet Advertising: An Unlikely Romance
• 00:03:29 - Politicians on the Roasting Rack
• 00:08:55 - Mark Your Calendars: Dates That Dictate Ads
• 00:09:30 - When Politics and Pixels Mix
• 00:11:45 - The Digital Tug-of-War: Ad Space in Election Season
• 00:14:31 - Farewell Old School, Hello Digital Frontier
• 00:17:07 - Tomorrow's Ads Today: The Smart TV Revolution
• 00:20:43 - Capturing Moments: When Culture Fuels Campaigns
• 00:23:27 - Lauren's Korean Age Quandary
• 00:26:46 - The Art of the Share: Content That Catches On
• 00:32:07 - Black Friday Planning: Beat the Election Bump
• 00:35:48 - The Groupon Effect and Black Friday Blues
• 00:38:55 - Parting Wisdom: Laughs, Lessons, and Goodbyes

LINKS AND RESOURCES:

• Search Results for: Lauren Petrullo
• Perpetual Traffic on Telegram
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive content quickly and effectively.

Jon shows us how Benson AI works, demonstrating its ability to dissect and understand the core elements of a product or service to create compelling copy. Jon showcases the tool's capabilities by applying it to various scenarios, including generating ads and VSL leads, illustrating its versatility and power in crafting messages that resonate with target audiences. Kasim expresses his concern about the potential homogeneity in copy generated by widespread use of AI tools like Benson AI. Jon addresses this and you’ll have to tune in for his answer. Overall, Jon gives us a compelling look at the future of copywriting, showcasing how AI can augment human creativity to produce impactful marketing materials. Benson AI represents a significant leap forward, promising to enhance efficiency and effectiveness in the ever-evolving landscape of digital marketing​​.

Chapters:

• 00:00:00 - AI Meets Copywriting: Introducing Jon Benson
• 00:01:07 - From VSL Innovator to AI Pioneer: Jon's Journey
• 00:03:22 - The Genesis of Video Sales Letters (VSLs)
• 00:06:15 - Enter Benson AI: Revolutionizing Copywriting
• 00:09:04 - The Mechanics of Benson AI: Understanding Product Essence
• 00:12:38 - AI in Action: Generating Engaging Ads
• 00:15:20 - The Versatility of Benson AI: From Email Campaigns to Social Media Content
• 00:19:06 - Live: Unveiling Benson AI's Copywriting Magic
• 00:21:14 - Generating Ads with AI
• 00:23:47 - Real-Time Creation: Creating Compelling VSL Leads
• 00:26:32 - Addressing Copy Homogeneity: Ensuring Distinctiveness in AI-Written Content
• 00:29:55 - Merging Creativity with AI for Copywriting Excellence
• 00:35:41 - Masterclass: Crafting Video Sales Letters with Benson AI
• 00:38:54 - Creativity x AI: Keeping Copy Fresh and Original
• 00:42:43 - Beyond Text: Expanding AI's Copywriting Horizons
• 00:50:37 - Looking Ahead: The Impact of AI on Future Copywriting

LINKS AND RESOURCES:

• BNSN
• Jon Benson's Website
• Driven Mastermind
• Sales Copy Secrets
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges the traditional reliance on ROAS, introducing a more impactful metric that promises to revolutionize how businesses measure online advertising success. Through a mix of theory and practical insights, including screen shares and real-world examples, part two uncovers the pitfalls of conventional strategies and shines a light on the path toward truly effective multi-channel marketing. This discussion not only challenges existing norms but will also equip you with the knowledge to drive your business forward in the increasingly complex digital landscape.

Chapters:

• 00:00:00 - Unveiling Multi-Channel Marketing Secrets with John Moran
• 00:01:59 - Beyond ROAS: Seeking Deeper Marketing Truths
• 00:03:38 - Success Story: Refining Strategies for Optimal ROI
• 00:07:54 - John Moran's No-Fail Principle for Digital Success
• 00:12:06 - Winning Strategies: Prioritizing High-Profit Products
• 00:13:16 - Meta Advertising Mastery: Boosting Profit Margins
• 00:17:20 - Strategic Overhauls: From Insight to Impact
• 00:20:17 - Spotlight on Success: The Revolutionary Beef Cheek Campaign
• 00:23:59 - Rethinking Metrics: The Vital Signs of Business Health
• 00:25:38 - The Art of Scaling: Mastering Efficient Ad Expenditure
• 00:28:51 - Unity in Action and Final Reflections: Collaborative Paths to Marketing Triumph

LINKS AND RESOURCES:

• PT on Telegram
• Episode 573: 5 Reasons Why You Should Be Hiring In South America
• Episode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric Siu
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic merger of John's expertise with Tier 11's vision but also challenges the conventional agency model, advocating for a more holistic, performance-driven method. By focusing on the real indicators of growth, they lay down a roadmap for businesses aiming to thrive in a constantly evolving digital landscape. If you’re looking to transcend traditional marketing boundaries and achieve genuine, scalable success, tune in to part one now.

Chapters:

• 00:00:00 - Introduction to Perpetual Traffic and Welcoming John Moran
• 00:04:41 - Connect with Us: How to join our community for real-time discussions.
• 00:05:50 - Agency Evolution: Exploring the shift towards integrated marketing models.
• 00:07:31 - Mastering Google Ads and Beyond: Techniques for managing complex ad platforms.
• 00:10:17 - The Omni-Channel Approach: Expanding marketing strategies for broader impact.
• 00:11:32 - Beyond Traditional Metrics: Why ROAS isn't the only measure of success.
• 00:14:23 - Crafting Omni-Channel Strategies: Practical steps for effective multi-platform marketing.
• 00:20:50 - Looking Ahead: Preparing for the future of digital marketing agencies.
• 00:23:45 - Strategic Synergies: How John Moran's expertise magnifies Tier 11's vision.
• 00:30:12 - Decoding Success Metrics: A deeper dive into identifying and leveraging real growth indicators in digital marketing.
• 00:36:08 - Breaking Boundaries: Challenging traditional marketing practices to foster innovation and scalability.
• 00:41:17 - Wrapping Up: Summary and resources for continued learning.

LINKS AND RESOURCES:

• PT on Telegram
• Episode 573: 5 Reasons Why You Should Be Hiring In South America
• Episode 568: Why Attribution Is Gonna Get WORSE, Agencies Sucking And The “7-11-4 Rule” With Neil Patel & Eric Siu
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

John Jantsch, marketing consultant and bestselling author, demystifies the complexities of marketing for small businesses. With insights from his renowned book, "Duct Tape Marketing," John presents the importance of a systematic viewpoint, involving both strategic frameworks and the need for experimentation. He underlines the role of a fractional CMO in orchestrating diverse marketing efforts into a cohesive strategy that aligns with business objectives, ultimately providing us all with actionable advice to refine our marketing practices and grow our businesses effectively.

Chapters:

• 00:00:00 - Meet John Jantsch: Marketing Maven Behind 'Duct Tape Marketing'
• 00:02:31 - The Power of Fractional CMOs in Transforming Your Marketing
• 00:04:45 - Is a Fractional CMO Worth It?
• 00:07:15 - The Strategic Edge: Integrating a Fractional CMO into Your Business
• 00:12:30 - Maximizing Marketing ROI with a Fractional CMO Approach
• 00:16:28 - Breaking Down the Costs: Investing in a Fractional CMO
• 00:19:09 - Navigating the Hurdles: Tips for Hiring the Right Fractional CMO
• 00:24:25 - Wrapping Up: Key Takeaways and How to Apply Them to Your Business Growth Strategy

LINKS AND RESOURCES:

• LinkedIn
• Duct Tape Marketing
• Wikipedia
• John on Twitter / X
• John on Instagram
• The Self-Reliant Entrepreneur on Medium
• Duct Tape Marketing by John Jantsch
• The Referral Engine by John Jantsch
• SEO for Growth by John Jantsch
• The Ultimate Marketing Engine by John Jantsch
• The Self-Reliant Entrepreneur by John Jantsch
• 7 Essential Stages of Total Online Presence by John Jantsch
• The Commitment Engine by John Jantsch
• Duct Tape Selling by John Jantsch
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite

Ralph Burns and Kasim Aslam explore the complexities of today's economic landscape and its implications for marketing. They discuss their contrasting perspectives on the current economic state, labeling it as a phantom recession. From the impact of global events on supply chains to the strategic responses of marketing agencies, Ralph and Kasim navigate through the challenges and opportunities that arise in uncertain times. Their conversation puts a spotlight on the critical role of marketing as both a predictor and a casualty of economic shifts, offering valuable insights for marketers striving to adapt and thrive.

Chapters:

• 00:00:00 Introduction: Unraveling Today's Economic Enigmas
• 00:02:03 The Phantom Recession: Decoding Economic Contradictions
• 00:04:07 Global Impacts: How World Events Reshape Marketing
• 00:06:18 Agency Insights: Marketing's Predictive Power on Economy
• 00:08:24 Strategy Shifts: Adapting Marketing in Uncertain Times
• 00:10:31 Supply Chain Dynamics: Navigating Through Disruptions
• 00:12:27 Forward-Looking: Marketing's Role in Economic Recovery
• 00:13:09 Economic Indicators: Marketing's Response to Shifts
• 00:17:22 The Office Space Evolution: Remote Work's Economic Impact
• 00:20:35 Dissecting Disparities: Income Levels and Consumer Behavior
• 00:25:19 Fiat's Influence: Economic Perspectives on Currency
• 00:32:23 Commodity-Backed Currency: A Future Solution?
• 00:35:40 Conclusion: Charting the Path for Business in New Economies

LINKS AND RESOURCES:

• Perpetual Traffic on Telegram
• The Conference Board Economic Forecast for the US Economy
• ITR Economics
• Economic indicators hint at a coming slowdown
• S&P 500
• The Man Who Broke Capitalism(2023)
• WTF Happened in 1971
• Nixon and the End of the Bretton Woods System, 1971–1973
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Solutions 8 
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

Tier 11 Data Suite