How’s this for a hot take? You probably don't need a logo. Yes, you read that right!

In this episode, I sit down with my good friend Tori Sprankel — brand and website designer and the person who makes every project we collaborate on look significantly sexier.

Tori works with what I call "cool moms" (and I don't know if they're inherently cool or if Tori just makes them look cool, but every single client of hers is iconic). She's also got one of the strongest brands I've ever seen when it comes to attracting the right people, so when she says most businesses are overthinking their visual identity, I listen.

We're diving deep into why your business might not actually need a logo, what brand elements you DO need, and how to show up consistently without losing your damn mind.

TOPICS & TANGENTS

— The delicious perfection that is millennial nachos

— Remembering you have free will at 30-something

— Content corners that don't require your house to look like a Pinterest board

— The Instagram-first vs. website-first debate

— Micro storytelling and why you're not boring (seriously, you're not)

POINT OF THE STORY

Whatever you've got going on, you're not boring. You're interesting, period. Your job isn't to be something people have never seen before — it's to be relatable, specific, and consistently you.

GIVEAWAY

Want a free order of bean water on me? Tag me @btlcopy and Tori @torisprankel on your Instagram story while you’re listening, and one lucky winner will get TWO caffeine fixes on me!

AND — count how many times we drop the F-bomb in this episode. DM me the number, and you could win a prize!

Love you, mean it. 🖤

TORI LINKS

— Follow Tori on Instagram

— Check out her website

— Check out Eldest Daughter Studio for her website templates (which include my website copy templates! Discount Code: BTLCOPY)

— Browse her freebies and resources (including the Link in Bio freebie)

— Grab her free IG carousel templates

— Join the waitlist: BTL Copy x Eldest Daughter Studio

— Tori’s walkout song

BTL LINKS

— Use code "MILLIONAIRE" for $100 off my website copywriting course, Site Series Sprint.

— Join the Point of the Story community on Slack.

— Leave feedback or episode requests in our Suggestions Box.

— To stay up to date with all things Point of the Story, follow on Instagram and Substack.

— Follow me on Instagram, Threads, and Substack.

— Subscribe to my newsletters Tuesday Table of Contents for one marketing tip, once a week and Millionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.

— Check out my website betweenthelinescopy.com.

OTHER LINKS

— Xanthe

— Clara Pierce (the influencer with the cute cutting board)

— Hey Sleepy Baby

TIMESTAMPS

00:00 Intro

00:24 Meet Tori, Cool Mom Brand Designer

03:23 Rapid-Fire Squirrel Brain Questions

15:33 Some People Don't Need a Logo (A Designer Said It)

22:17 What Brand Elements You Actually Need

33:16 Why Specificity Is the Secret to Relatability

37:27 Micro Storytelling + Why You're Not Boring

40:11 Instagram vs. Website First

50:49 Closing

This episode was edited by Adrienne Cruz.