In today’s competitive world of work, career-focused project leaders are learning to set themselves apart from the pack with a strong personal brand story. We discuss branding tips and tricks with: 

Pascale Sablan, associate at Adjaye Associates, and founder and executive director of Beyond the Built Environment LLC, both in New York City: Sablan shares how she created—and redefined—her personal brand and how it influences her thinking on projects. 

Jon Michail, founder and group CEO of Image Group International, Melbourne: Michail offers advice for project leaders on building and marketing their personal brand—and the ROI they can expect.

Key themes

[00:21] Everyone has a personal brand—and can market it

[01:46] Conveying your mission and values in personal branding

[05:25] Using your personal brand as a guidepost

[10:03] Showcasing your value in a changing world of work

[11:55] Personal branding tips for project leaders