How you brand yourself sticks with people a long time.Thismonth, a senior executive dreads having to brand himself duringaninterview – until he learns about the PersonalHistoriestechnique.

In addition to giving you this simple yet powerful tool tohelpbuild your personal brand, this episode also references abookcalled "The Five Dysfunctions of a Team."

Details about this book is at the end of the podcast. ThereIdiscuss that there are actually TWO books about theFiveDysfunctions. They're quite different. Here’s how.

"The Five Dysfunctions of a Team: A Leadership Fable" has ajuicystory about a team struggling to succeed. In the back of thebook,the author teaches The Five Dysfunctions and explains atarelatively high level how to overcome them. The tools in thisbook– including an assessment your team can fill out – areuseful.

If you’d like to know how to build a high-performing team,thesecond book is even more useful. It’s called, "Overcoming TheFiveDysfunctions of a Team: A Field Guide for Leaders, ManagersandFacilitators." This book has detailed, step-by-step instructionstoguide to and your team to high achievement.