Chances are, if you’re familiar with personas, you’re familiar with them from a marketing standpoint. Marketing teams have been creating buyer and user personas for years but here’s the thing- you can do the same when it comes to hiring! This week’s episode of the Entrepreneur to Employer is about creating your candidate persona!

In this episode, Brian shares how a candidate persona will help you improve both the hiring process itself and the strategy that goes into it all while increasing your chances of having a better hire out of the gate. He also touches on the 3 major outcomes of creating a candidate persona. 

The step-by-step guide Brian covers to creating your candidate persona includes:

1. Gather information on your ideal candidate through conversations with stakeholders.  
2. Interview team members to better understand their motivation, disciplines, drivers, interests, and personal and professional goals.  
3. Test your persona with real-life candidates to see if your hypothesis is on the mark or needs some tweaking. 
4. Create the story around your persona based on 2 sections: who is your candidate and what defines them? 

Thank you for listening! If you enjoyed this episode or found any of the information helpful, check our website to learn more, and be sure to follow, rate, and review the podcast!

Tune in to more episodes to keep up with the latest trends in HR leadership and organizational effectiveness and tips on how to develop and lead a high-performing team!

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