Boosting Your Financial IQ

PF.59: Investing in Yourself with Yusef Alexander


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Taking risks, especially when it involves money, is not for the faint of heart. As a society, we are taught to save up our money dollar by dollar until we need it for a rainy day or retirement. However, our guest today, Yusef Alexander, disproves this notion. With inflation and the constant of change, sitting on money is only a disservice to your future self. Rather, that money should be working for you to further invest in yourself by diversifying your assets, feeding into your curiosities and learning from your mistakes. 

As co-founder of REAP, Yusef brings over 20 years of experience in the successful development of commercial and residential assets. His work includes negotiating, evaluating, and sourcing opportunities and creating added value in properties. Serving as REAP’s asset financial manager, Yusef fosters relationships with regional, leasing, and on-site managers to ensure consistent alignment with the company’s values and principles.

Yusef’s philanthropic concerns are early childhood literacy and financial literacy for adults. He is the author of Deal by Deal: A Practical Guide to Real Estate Investing and holds a degree in business economics from UCLA. He has also served as a guest professor at the UCLA School of Public Policy as well as been an invited event panelist for the Department of Economics.

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Disclaimer:
BYFIQ, LLC is a wholly owned entity of Coltivar Group, LLC. The views expressed here are those of the individual Coltivar Group, LLC (“Coltivar”) personnel quoted and are not the views of Coltivar or its affiliates. Certain information contained in here has been obtained from third-party sources. While taken from sources believed to be reliable, Coltivar has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation.

This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendations. The Company is not affiliated with, nor does it receive compensation from, any specific security. Please see https://www.byfiq.com/terms-and-privacy-policy for additional important information.

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