Have you been struggling to hire staff recently? Let’s take a deeper look at the problem, and how to solve it. In this episode we pull data from the U.S. Bureau of Labor Statistics to share the bigger picture of what is happening and why (additional resources shared below). We have to acknowledge the culture shift that we’ve seen post pandemic and evaluate what is going on in our labor market today. 

• You need to change your recruiting approach 
• Offer personal and professional growth opportunities 
• Know which type of therapist you’re messaging to 
• Promote fun and gamification in your clinic 
• Retain your staff with an LMS (Learning Management System) 
• If you’re not willing to look, you’re not willing to change

Learn more about how we can get you to the top 10% in physical therapy private practice

With Halloween right around the corner, we want to help reduce the fear of the nightmare that follows a Compliance violation. These are scary and threaten to sink a small practice, even if the violation was completely by accident. Don’t be at the mercy of what you don’t know - learn how to stay on top of the regulations to protect yourself in private practice! 

• Your Compliance program must be customized per practice 
• Defend yourself as a small business owner 
• Contact Vikram at PT Wired for app
• Check your EMR system 
• Be prepared for anything 

Learn more about how we can get you to the top 10% in physical therapy private practice

This week we are so excited to invite Jason Waz, PT from NeuPTTech back to our podcast. First and foremost a private practice owner, Jason was the first one to trial and test the Neubie E-Stim technology. Not only does this tech change lives in a big way, but it will set your practice way out from the crowd. Don’t keep running your practice like it’s the 1990’s!  

• The biggest challenge right now is staffing; The second biggest is having an office differentiator 
• Why is it important to scale in private practice?  
• You need a solid structure (people need stability) 
• You need customization 
• Connect with a community 

The NEUBIE Effect Guide: How to Improve Your Practice’s Revenue, Referrals and Patient Outcomes 

Clinic Spotlights: Case Studies of PT Practices Using the NEUBIE 

Did you know that October is National Physical Therapy month? And did you further know that this is the 100th anniversary of the APTA (American Physical Therapy Association)? Now is a great time to take pride in the amazing work that PT’s do for the betterment of people every day, and to find ways that you can engage with our powerful community.  

• Consider joining the APTA community 
• Attend the annual meetings - it’s worth it 
• Don’t assume that you know all there is to know 
• Add one new piece of tech to your clinic every year 
• Put an emphasis on investing in your staff 
• Keep in compliance and quality, while increasing speed and volume  
• Strive to give more than you expect in return 

Let’s align on what life is like for a new grad coming out of school today. It’s important that you look to start your career with a clinic that has an emphasis on education (practice owners, take notes). Tune in to learn where to start when taking on your first full-time clinical role. 

• Hone your skills 
• Be wary of huge money offers 
• Look for professional enhancement opportunities 
• Be ready to exchange in abundance 
• Look at the clinic's Standard Operating Procedures and policies 
• Consider their Compliance measures 

How do you market for doctor referrals versus to patients of physical therapy? Where are the majority of your patients coming from? Learn different strategies of how to maximize your approach to getting your good deeds well known in the community. 

• Drop off a physician information pack 
• Foster your relationships with physicians 
• Communicate how you’re different 
• Promote your quality control measures  
• Promote your clinical efficiency 
• Have a genuine elevator pitch 
• Put out educational value 
• Explore Digital Marketing opportunities 

Brian read a great article by Donald Sull titled “Why Good Companies Go Bad” and it got him thinking: how does this apply to physical therapy private practice? Thus he was inspired for this podcast - tune in to learn how these principles apply and how to avoid stagnation in the management of your practice.

• You can get stuck in a routine and innovation is lost 
• Don’t hang onto people who shouldn’t be there 
• Believe that you can do things differently  
• Look at ways to advance your technology 
• Strive to achieve greater efficiency 
• Outsource! (Get your payroll down) 

Check out our NEW Packages & Pricing in MEG Academy!

In the episode, Brian shares his list of things that he wished he had known when he was starting out in physical therapy private practice, and what he learned along the way. Find out how to do things the right way, the first time!

• Billing challenges:
  • Understand contracting 
  • I would never do my own Credentialing now 
  • EMR systems & Billing software 
  • I didn’t understand what a clearinghouse was 
  • Compliance is a must 
  • Know how to do collections 
  • You ought to know all the Billing regulations 
• Personnel challenges:
  • What you say is not always what people hear 
  • What they say is not always what they mean 
  • What they say they will do, is not always what they do 
  • Striving to be liked and admired is a HUGE mistake 
  • Manage by statistics, not personality 
• Personal challenges:
  • I wish I had the hatting and tools of a CEO 
  • Adhere to a daily schedule 
  • Abandon the do-it-yourself attitude 

Learn more about how we can get you to the top 10% in physical therapy private practice

Have you considered opening your own private practice? Did someone push you to make the decision (or try to dissuade you)? Are you chasing the money? There is a lot to consider, but you have to get back to your purpose. Get educated and learn what you can expect in starting up.

• Out-create yesterday 
• Don’t play other people’s games 
• It’s what you don’t know that will hold you back 
• Practice ownership is a marathon, not a sprint 
• You have to spend money to make money 

Check out our NEW Packages & Pricing in MEG Academy!

It’s time to change your approach to hiring skilled personnel. Make sure they align with your company goals, understand their products, and aren’t in it to just exchange time for money. Tune in for more tips!

• Be transparent 
• Play an infinite game 
• Have them understand their products 
• Train them on how to be a good employee first 
• Get your onboarding consistent with a Learning Management System 
• Be a career, not just a job, through skill enhancement 
• Think in future terms 

Learn more about how we can get you to the top 10% in physical therapy private practice