In order to have the best practice one must know what the best practices are and be able to follow through with what is needed.

This week we’re talking about social media and internal marketing best practices. After PPS, one of the hot topics was marketing and how to get new patients without going out knocking on doors. I brought in our marketing director, Heidi Schmidt, to talk social media and internal marketing best practices.

Most PT owners will discover that throwing more time and effort at their problems is not the most effective way to reach a resolution. It’s in the sequence of steps that actually need to be taken based one’s knowledge and experiences based off their past results that will provide the greatest resolution.

Most PT owners will discover that throwing more time and effort at their problems is not the most effective way to reach a resolution. It’s in the sequence of steps that actually need to be taken based one’s knowledge and experiences based off their past results that will provide the greatest resolution.

Knowing what it takes to properly communicate your message with your staff will allow for you to be better understood and gain more group agreement. It’s usually an out reality point on behalf of the therapists that makes these conversations seem like they are so difficult and then when you add to it the fact that the approach may be off and or the message you want to get across is not the one they are hearing things can get difficult.  I will cover the most effective ways to cross the most common bridges. What I am hearing from owners regarding their therapists today is their lack of knowing-ness on things that we once believed to be understood. If you know how to handle personnel in manners and with integrity you will find it to be much easier to bring about agreement.

Knowing what it takes to properly communicate your message with your staff will allow for you to be better understood and gain more group agreement. It’s usually an out reality point on behalf of the therapists that makes these conversations seem like they are so difficult and then when you add to it the fact that the approach may be off and or the message you want to get across is not the one they are hearing things can get difficult.  I will cover the most effective ways to cross the most common bridges. What I am hearing from owners regarding their therapists today is their lack of knowing-ness on things that we once believed to be understood.  If you know how to handle personnel in manners and with integrity you will find it to be much easier to bring about agreement.

Knowing what it takes to protect your practice and yourself and liability is serious business today. So many PT owners are unaware of the risks they are taking by not having a practice assessment by a cybersecurity expert.  Even after that we need to have an on-going plan to remain compliant with the HIPAA regulations and Cybersecurity laws. The penalties and risks of a breach are very real for all of us and we need to get the right advice to not only learn how and what needs to be done, but to also be guided by someone you can trust so you are not taken advantage of in the process of getting the help you need. Craig Petronella is just that high level expert with whom I trust and believe in to specifically handle our PT owners in an affordable and professional manner that we can afford.

Knowing what it takes to protect your practice and yourself and liability is serious business today. So many PT owners are unaware of the risks they are taking by not having a practice assessment by a cybersecurity expert.  Even after that we need to have an on-going plan to remain compliant with the HIPAA regulations and Cybersecurity laws. The penalties and risks of a breach are very real for all of us and we need to get the right advice to not only learn how and what needs to be done, but to also be guided by someone you can trust so you are not taken advantage of in the process of getting the help you need.  Craig Petronella is just that high level expert with whom I trust and believe in to specifically handle our PT owners in an affordable and professional manner that we can afford.

Success by one definition is “The accomplishment of an aim or purpose.” The secret to success is GIVING. I believe All successful people focus more on what they're giving than what they are getting. In reality what you find is that givers attract more abundance than takers. How does this apply to us in private practice? I believe it applies more to us than many other professions because we are a people focused profession that has to engage with others in a meaningful way over weeks of interaction.  As PT’s we not only need to learn how to lead our patients but also how to educate and motivate them in pro-survival ways that they can easily have. I want to share with you some of the most successful strategies that you can use with your staff to ensure that the bar you set high is able to be met by every staff member you have.