Imagine a magical world in which you can promote your podcast and your business online, generate lots of traffic back to your website, and you don’t need to worry about how many followers you have.

 

Well good news! That world exists and it’s called Pinterest, where, unlike social media, you don’t need to get caught up in vanity metrics like how many people heart your post. As my guest today says, “The only thing from a data perspective that matters is how many people are clicking through to your website.” 

 

Today I’m speaking with Cara Chace, founder of the membership site the Pin Power Method, which teaches people how to use Pinterest marketing for their online business.

 

Whether you have your own business yet or not, the same strategies Cara teaches in her membership, and with us here today, can be used to grow your podcast.

 

Pinterest is a powerful search engine and a fantastic tool to help your ideal listeners and customers discover you. Consider this episode your the Ultimate Guide to Pinterest for Podcasters. 

 

We get into:

• The two key things that you need to know to get started with Pinterest
• What to include on your Pinterest boards, how often you should pin, and what you should definitely NOT pin
• How to create and optimize pins so people click back through your website
• How to analyze your pins so you can double down on what is working and fix what’s not
• The three pillars that equal Pinterest success, and more!

 

I love diving deep and getting really tactical advice, and Cara really delivers for us today. I’ve captured everything for you at sarahmikutel.com/pinterest so don’t worry about taking notes.

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Hello. I’m Sarah, your host and founder of Podcast Launch Academy. Are you ready to launch a podcast that builds your brand and business, connects you to your global community, and grows your influence? Visit sarahmikutel.com to see how we can work together.

Here’s a special treat for you: Use my Buzzsprout affiliate link to sign up for their podcast media hosting and get a $20 Amazon gift certificate. I’ve gotten to know the Buzzsprout team over this last year and love their customer service so much, I moved my shows over there.