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Pit Viper isn’t for everyone. And that might be the secret to its success.
It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.
Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.
But here’s the question: how do you build a business that doesn’t just sell sunglasses, but sells attitude? A brand that’s loud, weird, and completely unignorable?
Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.
Links & Resources
🔗 Shop Pit Viper: www.pitviper.com
🎧 More stories like this: The Unofficial Shopify Podcast
Work With Kurt
🚀 Want to grow your Shopify store? We help brands like yours increase conversions, improve UX, and drive more sales.
📩 Let’s talk: ethercycle.com/apply
🛠️ See how I’ve helped other brands: ethercycle.com/work
💡 Join my newsletter for no-BS ecommerce insights: kurtelster.com
Connect with Kurt:
Sponsors:
🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!
4.7
258258 ratings
Pit Viper isn’t for everyone. And that might be the secret to its success.
It starts with a guy on a ski trip. His sunglasses break. So, naturally, he walks into a military surplus store, finds an old pair of ballistic glasses from the early 90s, and thinks, these are perfect.
Fast forward a few years, and those surplus shades—once traded for beers and ski lifts—have turned into Pit Viper, a brand worth millions.
But here’s the question: how do you build a business that doesn’t just sell sunglasses, but sells attitude? A brand that’s loud, weird, and completely unignorable?
Today on the show: Chris Garcin, CEO of Pit Viper, explains how they took what should have been a joke and turned it into a cult phenomenon.
Links & Resources
🔗 Shop Pit Viper: www.pitviper.com
🎧 More stories like this: The Unofficial Shopify Podcast
Work With Kurt
🚀 Want to grow your Shopify store? We help brands like yours increase conversions, improve UX, and drive more sales.
📩 Let’s talk: ethercycle.com/apply
🛠️ See how I’ve helped other brands: ethercycle.com/work
💡 Join my newsletter for no-BS ecommerce insights: kurtelster.com
Connect with Kurt:
Sponsors:
🎧 Enjoyed this episode? Leave a review on iTunes—it helps more Shopify merchants find the show!
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